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That’s why brands are willing to invest upwards of $8 million for a commercial to run on Fox’s 2025 Super Bowl broadcast that will simultaneously air on Fox’s Tubi streaming service. The Budweiser Clydesdale horses have been a staple mascot for the brand for more than 80 years, appearing in 47 Super Bowl commercials as of 2025. But the commercial that's held in the highest The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials 1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 Kitchenware brand HexClad has now launched it's first-ever Super Bowl commercial, "Unidentified Frying Object", which sees celebrity chef Gordon Ramsay learning the true, out-of-this-world origins When it comes to modern Super Bowl commercials, few companies have had as many hits as Anheuser-Busch. Some brands, like Charles Schwab and Hulu, did it by utilizing well-known celebrities Super Bowl 2025 commercial teasers. Some of the biggest brands with Super Bowl commercials this year have released 15- or 30-second teasers to promote their advertising campaigns attached to the big game. Here's a sampling of what's been made available to the public, and the clips and vignettes include several celebrity sightings. Budweiser GoDaddy Ongoing updates of the latest Super Bowl 2025 commercials. Do Big Game Ads Really Change the Game for Brands? Wednesday, February 12, 2025; Cancel-Proof Your Brand in 2025 Tuesday, Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Instacart: Brand icons on a sprint. In a Super Bowl first for the company, In a sequel to the 2024 Super Bowl ad, Affleck has brought his younger brother Casey along for the ride. Succession The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] Goldberg: Since the Super Bowl is one of the most-watched television events in the U.S., brands are willing to pay top dollar to air commercials to drive brand awareness. One example experts cite as a great return on investment for the advertiser was Volkswagen’s 2011 ad called “The Force,” which featured a child dressed as Darth Vader The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Keep up with the latest Super Bowl news on our regularly updated Super Bowl ad tracker, which includes Big Game commercials, teasers, the brands buying ads and the agencies behind the creative. The Super Bowl is three days away and Novartis is gearing up for its advertising debut at the big game. The Swiss drugmaker announced last week that it will air a 60-second ad during Super Bowl LIX to raise breast cancer awareness and encourage more screenings, specifically targeting women aged 40 and younger. Daytime TV host Drew Barrymore and actor Orlando Bloom will star in the first-ever Super Bowl commercial for MSC Cruises, the brand announced with a teaser that includes Barrymore singing a In the Los Angeles Times in 2017, Michael Hiltzik wrote about how the ad laid the groundwork for what brands do today: “elevating the Super Bowl commercials to the level of events-within-the The popular chip brand relaunched their famous “Crash the Super Bowl” contest, asking fans to come up with their own ad for the snack. In a 10-second teaser trailer for the company’s Super Bowl ads—what viewers want and don’t want from brands in 2025 commercials Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, a recent Harris Poll
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Photos from events, contest for the best costume, videos from master classes.
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