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Coinbase made one of the most confusing Super Bowl commercials of 2022 and, perhaps, all time. The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56. If you watched Super Bowl LVI, you likely saw the now-legendary ad for cryptocurrency exchange platform Coinbase, which featured a color-changing QR code bounced around the screen à la The Office Coinbase’s clever, DVD-inspired QR code Super Bowl commercial promoted the service with a free sign up and $3 million giveaway, but was also so popular that it crashed the company’s app. Coinbase followed up the advertisement with a message on social media, announcing a $15 Bitcoin giveaway to users who join on Super Bowl Sunday. The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.. The 60-second ad featured a floating and colorful QR code Coinbase entered Super Bowl advertising with a risky bet. For one, it was probably the least expensive Super Bowl ad to produce, despite costing a reported $7 million for a 30-second spot. Coinbase's Super Bowl Ad Was Just a Floating QR Code on a Black Screen It led to a link where viewers could sign up for $15 in bitcoin. Coinbase ran an unusual ad this year. Coinbase says it got more than 20 million hits on its landing page in one minute during last night's Super Bowl spot, crashing the site very briefly. — Tim Nudd (@nudd) February 14, 2022 Maybe the weirdest Super Bowl ad contained a bouncing QR code. Coinbase Most of this year's Super Bowl commercials featured the familiar voices of celebrities, from Zendaya to Colin Jost . Coinbase’s Super Bowl ad, which showed only a QR code on a black backdrop, drove over 20 million users to its site within one minute. The ad, produced by Accenture Interactive, won the Clio Awards’ “Super Clio” for best Super Bowl commercial. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Coinbase’s ad may have come as a surprise to many, considering it didn’t announce its Super Bowl plans like other crypto platforms. On social media, the spot quickly garnered buzz from both Coinbase's advertisement snagged the top spot on AdAge and Adweek's lists of the best Super Bowl 2022 commercials. FTX came in at number four on Adweek's list. Marketing experts showered Coinbase's commercial with praise on LinkedIn, calling it "brilliant" and saying it "changed The early winner for the most effective ad during this year's Super Bowl might just go to Coinbase, the cryptocurrency exchange platform. The company ran a remarkably simple ad: It was just a (Coinbase ran a Super Bowl ad in 2022.) In a December interview, Rouch told Ad Age that promoting artificial general intelligence as a benefit to all of humanity will be a key part of telling Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase’s viral ad — which just bounced a Coinbase’s Super Bowl ad proves QR codes are more than just awareness plays QR codes, done right, can turn traditional ad formats into first-party data opportunities By Asa Hiken . More than 20 million people over the span of one minute visited Coinbase’s landing page following the company’s QR code ad during Super Bowl LVI. The volume was more than six-times higher than the previous high of traffic on Coinbase and resulted in the company’s app crashing temporarily. Coinbase Super Bowl 2022 commercial Coinbase is one of the most popular crypto exchanges in the United States, often taking the No. 1 spot for being the most downloaded app on the Apple App Store . Coinbase kicked off the Super Bowl ad war among crypto firms with an instantly viral hit. The elegantly simple spot consisted of a QR code bouncing around the screen like a DVD screensaver.
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