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Super Bowl XL drew a record English-language audience of 4,281,000 and a French-language audience of 702,000. [111] The 2007 game drew an audience of 3,397,000 English viewers—down over 800,000 compared to the previous year—but the number of French viewers who watched the game increased by over 100,000 to 816,000. Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Similar data in text form: * From 2021 and onward, all out-of-home viewing is included in the official Nielsen estimates. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. Women accounted for 47.5% of the overall audience, up from 46.7% last year. (Per the New York Post, that 47.5% mark is a new record for the Super Bowl.) There were 4.4 million additional female viewers than last year, compared to 3.0 million additional male viewers. Super Bowl 58 demographic breakdown The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers Samba also notes it was the highest Super Bowl household audience in six years. The halftime show had 30.1 million U.S. households, a 5% increase from last year. Samba said that Poppi was the most Year-over-year, the sum of viewers for both the Super Bowl and Conference Championship games increased. However, not every round followed the same pattern. Interestingly, while Super Bowl For Super Bowl ads, a captive audience in Avon. Nostalgia and celebrity are the themes of this year's $8 million ad buys. Credit: AP. This photo provided by Bud Light shows Bud Light's 2025 Super Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler Average Super Bowl TV audience in Canada 2011-2024 NFL Super Bowl halftime show viewers in the U.S. 2024 Likelihood of watching the Super Bowl in the U.S. 2007-2024 In fact, the last two Super Bowl records have both set viewing records. There is a chance a Kansas City-Philadelphia Super Bowl rematch could set another audience record. Kansas City is seeking an A segment of the audience tunes into the Super Bowl solely to view commercials. [148] In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. [149] Since 1991, the Super Bowl has begun between 6:19 and 6:40 PM EST so that most of the game is played during the primetime hours on the East Coast. [150] The 2024 edition of the Super Bowl, which saw the Kansas City Chiefs emerge victorious against the San Francisco 49ers was watched by over 123 million viewers in the United States, making it not Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country, Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler Every Sports Reference Social Media Account. Site Last Updated: Sunday, February 2, 2:32PM Question, Comment, Feedback, or Correction? Subscribe to our Free Email Newsletter
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