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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon The Super Bowl has been televised in Spanish in the United States since 2014. The NFL playoffs averaged 38.5 million viewers during the first three weekends, a 9% increase over last year. That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers Mexico: Total audience reach of 24.1 million, with an average of 8.7 million viewers, up +5% year-on-year and the highest since records began. State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field Streaming the Super Bowl on Tub's free service at 4K quality could be great for fans. It drew what Newsweek called a “ridiculous” amount of viewers, It drew 27.6 million viewers across In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar What Happened: Super Bowl LIX is a rematch of Super Bowl LVII from 2023 when the Chiefs won 38-35. Like that Super Bowl, this Chiefs and Eagles match will also air on FOX, a unit of Fox Corp FOX FOXA. Number of viewers of Super Bowl LVIII in the United States as of February 2024, by channel (in millions) [Graph]. In Statista . Retrieved December 13, 2024, from Some football fans are taking advantage: StubHub says the number of tickets sold has risen 12% from last year. From all reports, viewers can expect to see Swift at Super Bowl 59 this year, too Viewers between the ages of 25 and 54 hold the most interest in the commercials. Why it Matters for Brands – The Impact of Celebrity Endorsements & Nostalgia . Aside from in-game appearances by Taylor Swift, Super Bowl viewers will also see a number of celebrities during game breaks in the ads. How many people watched the Super Bowl? 2024's Super Bowl had a viewership of over 123 million, making it the most watched TV telecast of all time. NFL teams ranked by number of Super Bowl That was the third-highest rating recorded to that point for any city for any Super Bowl. 101: Number of golf In a March 2005 release, the NFL recorded millions of international viewers as
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