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The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] Super Bowl 2025 Advertisers List: Full Lineup, Trends, and Insights While the full lineup is still evolving, several brands have already staked their claim to the Super Bowl spotlight: Skechers : Marking its 12th appearance, Skechers continues its tradition of engaging Super Bowl audiences. Super Bowl LIX is set to kick off on February 9, 2025, at the Caesars Superdome in New Orleans, and the advertising world is buzzing with anticipation.With millions of viewers tuning in, the Super Bowl remains the most coveted stage for brands to showcase their creativity, innovation, and storytelling. Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early preview of their Super Bowl ads and explaining the process of creating them. With Super Bowl LIX right around the corner, it was high time that we quizzed the industry on the trends they think will dominate the 2025 Big Game ad breaks and every other comms opportunity that surrounds them. Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the Super Bowl advertising often serves as an early indicator of the creative trends and bold concepts that marketers can anticipate throughout the coming year. In 2025, the impact of social media dynamics, use of humor and immersive experiences, rise of new brands and integration of AI will take center stage. Reality check: A large number of Super Bowl advertisers — 17 of the 59 — are still fast food, snacks and alcohol brands, including Taco Bell, Doritos and Budweiser. Zoom out: Super Bowl marketing typically reflects broader economic and cultural trends that impact consumer spending and sentiment. This year, a few key industries are sitting out. Below, all of the 2025 Super Bowl ads or trailers out ahead of the game on February 9, collected for your viewing pleasure. Kieran Culkin briefly detouring from Oscar campaigning to voice a whale 2. Betting on the winner in the Super Bowl, more often than not, directly results in a cover against the spread (ATS) Teams that win the Super Bowl are 49-7-2 ATS in the game, covering at an 87.5% As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann’s When Harry Met Sally This year's Super Bowl was a little light in that department, as a handful of major studios didn't bother to buy ad time. But the studios who reserved spots for the Big Game came away with some of The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. Subscribe To Newsletters. A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers’ goals. Around 123.4 million people watched the 2024 game, making it the most-viewed Super Bowl on record, and Fox, the broadcaster of the 2025 game, sold out of ads in early November. Super Bowl 2025: More Ads Take The Field. Will They Score On Game Day? Feb 4, 2025, 01:05pm EST. Super Bowl 2025 Trends: How Ticket Costs And Viewership Are Shaping Up. Jeff Fromm. Super Bowl watch parties: home is where the action is. The Super Bowl is a social event, but most Americans are opting for a cozy viewing experience rather than heading to a bar or restaurant: 93.3% plan to watch at home – either with family (45.7%), alone (16.7%), or at a friend’s Super Bowl party (30.8%). Agencies with multiple Super Bowl 2025 commercials, as of writing, include Highdive (Lay’s and MSC Cruises), Mischief @ No Fixed Address (Tubi and Coors Light), VML (Hellmann’s and The Watch all of the teasers for Super Bowl LIX commercials here. By Logan Reardon • Published January 23, 2025 • Updated on January 28, 2025 at 11:34 am NBC Universal, Inc. One of the most fun postgame Super Bowl traditions is the Gatorade shower, where players drench their coach with a cooler full of sports drink. This prop bet focuses on predicting the color of the Gatorade used. Recent Gatorade Colors in the Super Bowl: Super Bowl 58: Orange; Super Bowl 57: Purple; Super Bowl 56: Blue; Super Bowl 55: Blue
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