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Marketing Div e: Super Bowl Ad Tracker. Offers breaking news and details about advertisers participating in Super Bowl LIX. Industry News and Insights: Ad Age: Super Bowl 2025 Coverage. In-depth coverage of Super Bowl ad trends, analysis, and creative strategies. The Drum: Super Bowl Commercial News ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Super Bowl 59 is already sold out, With Super Bowl ads costing around a whopping $7 million for a 30-second spot this year, viewers can expect some memorable commercials while watching the Chiefs and the Eagles face-off. Super Bowl ads tend to be either a reflection on American societal trends or emerging industries looking to build momentum. The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] After more than a decade of testing Super Bowl ads, we’ve seen firsthand how trends evolve and what truly drives the conversation. MORE FOR YOU Samsung’s Android Update—Bad News For Galaxy Q: How can consumer-driven advertising campaigns shape future trends in marketing effectiveness and audience engagement? Goldberg: Thinking way out of the box (or bag) this year was Doritos, which offered $1 million to the winner of a competition for the best Super Bowl ad as part of a Doritos Crash the Super Bowl contest. The winners were Ohio Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 The Super Bowl isn’t just the biggest day for football—it’s also the biggest stage for marketers. This year, beyond entertaining viewers, ads will reflect how brands are evolving with changes in technology, culture, and consumer behaviour. Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Upcoming Webinars Turn 2024 Marketing Challenges Into 2025 Wins Wednesday, February 5, 2024 Advertising during the Super Bowl LVIII cost $7 million per 30-second ad placement, increasing an average of 5.555% since 2017. Marketing teams should anticipate a rise for Super Bowl LVIII, with advertisers investing more due to this cost. 2. Betting on the winner in the Super Bowl, more often than not, directly results in a cover against the spread (ATS) Teams that win the Super Bowl are 49-7-2 ATS in the game, covering at an 87.5% A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers’ goals. Around 123.4 million people watched the 2024 game, making it the most-viewed Super Bowl on record, and Fox, the broadcaster of the 2025 game, sold out of ads in early November. This weekend marks Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. The Super Bowl is a huge day for gambling, as the Big Game represents the most bet-on single event in the The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. As a cultural icon, the Super Bowl remains as powerful a force as ever, but the advertising playbook is evolving quickly. The brands that break through during or surrounding this year’s big game will be the ones with their fingers on the pulse of the latest trends in engagement, VR, viewer demographics and shoppable experiences. One of the most fun postgame Super Bowl traditions is the Gatorade shower, where players drench their coach with a cooler full of sports drink. This prop bet focuses on predicting the color of the Gatorade used. Recent Gatorade Colors in the Super Bowl: Super Bowl 58: Orange; Super Bowl 57: Purple; Super Bowl 56: Blue; Super Bowl 55: Blue As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann’s When Harry Met Sally The Lay’s Super Bowl Ad is taking a heartfelt turn this year, shifting the spotlight from its new 'All Dressed' flavor to the family farmers who grow its potatoes. In the 60-second spot titled 'The Little Farmer,' directed by Taika Waititi, the PepsiCo brand celebrates the dedication of American farmers in a touching and visually rich story. Trends in Super Bowl Commercials. Over the years, certain trends have emerged in Super Bowl advertising. Let's explore some of these trends. Humor is a common element, with many brands opting for funny commercials to engage viewers. Emotional storytelling has become increasingly popular, with ads like Google's "Loretta" tugging at heartstrings.
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