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Companies spend a fortune for just 30 seconds of our time, hoping to capture a market. Car and truck Super Bowl ad share has declined in recent years, giving rise to other industries to take Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025 Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has According to Kantar research in 2021, “Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent, with many brands in the double digits.” Brad Adgate, described as a veteran media analyst, told the New York Times in 2024 , “In this era of fragmentation, the Super Bowl is what television used to be.” What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. Advertising spending of largest Super Bowl advertisers in 2022 (in million U.S. dollars) Basic Statistic Super Bowl attendance in the U.S. 1967-2024 Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game. “Super Bowl ad costs have nearly doubled over the past decade, from $4M in 2014 for a 30 second ad, to more than $7M in 2024, for a similar audience size of around 113 million viewers According to Kantar research, the 2021 Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent, with many brands in the double digits. Based on this data, many marketers come to the conclusion that an investment in the Super Bowl is justified based on the attention and impact. Super Bowl Sunday drives billions in spending, from ads to food, but also costs $9.3B in lost productivity as millions skip work Monday. Anheuser-Busch has spent $659.3 million on Super Bowl Advertisers took full advantage, pouring nearly $665 million into Super Bowl ads from kickoff through overtime. After adjusting for inflation, this amounted to $212 million — the highest Super Bowl ad spend in the past six years, according to Campaign Red’s analysis. Which advertisers are splashing the cash this year? 🎭 Which brands will invest the most in Super Bowl 2025 advertising? During Super Bowl LVI (2022), the top advertisers were: Amazon – $32 million. Toyota – $25.6 million. Budweiser – $25.6 There will be no property insurance advertising during this year’s Super Bowl as data shows the industry is spending less on marketing, according to a Sportico article. State Farm announced last The cost of Super Bowl ads in 2025 is around $7 million, with some advertisers paying as much as $8 million — up from the $4 million average cost a decade ago. In an insurance market where many The Automotive industry, which has historically spent the most on in-game Super Bowl ad placements, led in spending again in 2022 with $99.3 million, an increase of more than $30 million from 2021. The Automotive industry also outspent the second largest-spending industry, Web Based, Television, Radio, Print & Motion Pictures, by almost $30 Super Bowl TV ad spend per viewer in the U.S. 2005-2015 Super Bowl TV commercials share 2014-2019, by length TV advertising spending share in South Korea 2008-2015 DoorDash's 2025 Super Bowl features a ridiculous mansion, lavish spending, and a decidedly silly concept to sell its DashPass subscription plan. If you are trying to build wealth, buying a ticket to the Super Bowl is likely to hit you as a major setback. Admission to the big game can cost a sweet penny. High ticket prices aren't the only major money issue associated with the National Football League's championship game. Here are 13 financial facts about the Super Bowl that may blow your While subjectively they vary, what certainly unites Super Bowl advertisers is the venture’s enormous expense. Budweiser holds the record for most spent on Super Bowl advertising, coming in at around $470.5 million according to Statista. As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million.
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