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Return on Super Bowl Investment Super Bowl ads consistently deliver strong return on investments. According to Kantar’s Super Bowl LVI Ad Effectiveness Report, the 2022 Super Bowl ads delivered an average ROI of $4.60 per dollar spent, with ads for T-Mobile, Verizon, AT&T, Disney+, Sam’s Club, and General Motors achieving the best results. As a result, Super Bowl ads consistently deliver strong return on investment. According to Kantar research, the 2021 Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent, with ads for Mountain Dew, Verizon, T-Mobile, and General Motors achieving the best results. Super Bowl advertising revenue from 2003 to 2023 (in million U.S. dollars) Basic Statistic Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2024 Beauty brands like NYX and Dove have entered or re-entered the Super Bowl ad game, putting the lie to anybody who thinks football isn’t for girls, women, or drag queens. In a 2024 interview with NPR, Maria Rodas put the ROI of a Super Bowl ad in simple terms. Rodas is a marketing professor at the University of Illinois Urbana-Champaign, and a According to Kantar research in 2021, “Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent, with many brands in the double digits.” Brad Adgate, described as a veteran media analyst, told the New York Times in 2024 , “In this era of fragmentation, the Super Bowl is what television used to be.” From an ROI standpoint, the answer is yes. According to Kantar, Super Bowl ads last year delivered an average ROI of $4.60 per dollar spent. Who took advantage of this captive audience this year, and how did they do it? MediaRadar tracked ads during the Super Bowl LVII appearing on YouTube TV’s OTT channel to get the data in real-time. According to Kantar research, the 2021 Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent, with many brands in the double digits. Based on this data, many marketers come to the conclusion that an investment in the Super Bowl is justified based on the attention and impact. The biggest challenge right now would be finding ad space during the Super Bowl. FOX has sold over 95% of the ad space already. A 30-second television ad is currently exceeding $7 million, so cost After testing more than 90 Super Bowl ads from 2021, Kantar’s analysis shows that “Strong” (based on creative effectiveness) Super Bowl ads saw three times the ROI and 40% higher ad recall than “Average” Super Bowl ads. More Pre-Game Data. The pandemic put a damper on consumers attending or holding Super Bowl parties last year. SUPER BOWL UPDATE: Elfcosmetics.com not only failed to see a bounce in sales as a result of their ”Judge Beauty” Super Bowl ad, sales on Super Bowl Sunday were the lowest of any Sunday since the week before Thanksgiving. In fact, sales were a full 19% below average since the start of 2024. The network was asking for roughly $500,000 for an ad spot. The ROI of a Super Bowl Commercial: Is It Worth the Price? The most expensive ads in Super Bowl history both came in 2019: Google Further, we found that 'Strong’ Super Bowl ads receive three times the ROI of ‘Average’ Super Bowl ads and drive 40% higher ad recall. In our latest research, we explore the secrets behind the best Super Bowl ads of all time, what consumers are looking for from brands, how ads during the 2023 game performed, and more! The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. August 28, 2024. The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. Why Brands Bet Big on Super Bowl Ads. When it comes to advertising, the Super Bowl is the crown jewel. It’s a rare moment when brands get the undivided attention of millions. But with a high ticket cost of $7 million for a 30-second spot, the stakes are as high as the audience is vast. So why do brands keep coming back for more? Last Thoughts on Super Bowl Advertising. Super Bowl ads can greatly increase brand awareness and recognition. The immediate return on investment might not be clear, but the long-term benefits can make it worth the cost. However, the high costs and tracking difficulties mean that Super Bowl advertising should be part of a larger strategy. Translated to the Super Bowl, positive playback about Super Bowl ads can have a “latency” effect and provide brands with an almost endless annuity of “earned media.” The same dynamic will be at work with Facebook brand fan pages, which can see massive growth – hundreds of thousands – following a major ad campaign, offline or online. The scores were then analyzed against media and sales data to determine the best ROI on Super Bowl ads. The results revealed: 'Strong’ Super Bowl ads received three times the ROI of ‘Average’ Super Bowl ads ‘Strong’ Super Bowl ads drove ad recall 40% higher than those who ranked ‘Average’ So, what makes a strong super bowl ad?
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