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The Super Bowl is more than a game; it’s an advertising phenomenon. With 30-second spots averaging $7 million , brands invest heavily in making memorable commercials. This tracker provides daily updates to keep fans, marketers, and industry insiders informed about the biggest trends and campaigns leading up to the big game. Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Super Bowl 59 is already sold out, Booking.com's Super Bowl ad campaign will air during the Big Game's fourth quarter and is designed to show how the booking site can help you get your vacation rental or hotel exactly right and This year, Google is making a splash at the Super Bowl with a unique advertising campaign featuring “Google Workspace with Gemini.” In a first-of-its-kind initiative, Google will showcase 50 different commercials, each spotlighting a local small business or nonprofit from across the United States that uses Google Workspace to innovate and Kevin Bacon's six degrees of separation theory just got a little tighter now that the actor and musician is appearing in a new Super Bowl LIX ad alongside a star-studded cast of characters. The author reviews the five most effective Super Bowl ads of 2023. Subscribe To Newsletters in either the same :60 spot or throughout a brand’s Super Bowl campaign that covers the in-game Rodas is a marketing professor at the University of Illinois Urbana-Champaign, and a self-described “big fan” of Super Bowl ads — in her household, talking is allowed during the game but not during commercials. Rodas told NPR, “[Super Bowl ads are] like mini-movies. [Advertisers] hire these big celebrities. The production value is insane. For Super Bowl LIX, the NFL’s ad is expected to carry forward its tradition of dynamic and engaging campaigns. Partnering with 72andSunny, a creative powerhouse known for its bold and innovative storytelling, the NFL’s campaign will likely focus on themes of community, legacy, and the excitement of the sport. For the first time, Häagen-Dazs will join the Super Bowl advertising stage in 2025 with a national campaign that marks a major milestone for the Froneri-owned brand. The ad is led by creative agency Nice&frank, with support from Spark Foundry and The Door, and follows the success of its popular “That’s Dazs” campaign. Super Bowl ads and updates from Campaign US. Pepsi pops off with a new flavored cola and announces flavorful Super Bowl food activations in NOLA A Legacy of Iconic Ads. Mountain Dew’s Super Bowl commercials have a history of sparking conversations and going viral. From the bizarre yet unforgettable “PuppyMonkeyBaby” ad in 2016 to the Bryan Cranston-led parody of The Shining in 2020, the brand consistently delivers innovative and culturally relevant campaigns. Dove’s advert for Super Bowl follows the brand’s values, which for 20 years has been challenging beauty standards with its “Real Beauty” campaign. A campaign that has managed to connect with more than 114 million young people in 153 countries in the last two decades. The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second “He Gets Us,” the ad campaign centered around rebranding Jesus for the contemporary world, will be returning to the Super Bowl in 2025. Come Near, the non-profit that manages the “He Gets Us Some of the biggest brands with Super Bowl commercials this year have released 15- or 30-second teasers to promote their advertising campaigns attached to the big game. Here's a sampling of what's been made available to the public, and the clips and vignettes include several celebrity sightings. The Lay’s Super Bowl Ad is taking a heartfelt turn this year, shifting the spotlight from its new 'All Dressed' flavor to the family farmers who grow its potatoes. In the 60-second spot titled 'The Little Farmer,' directed by Taika Waititi, the PepsiCo brand celebrates the dedication of American farmers in a touching and visually rich story.
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