Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Reprising the stunt from last year, where the four-time Super Bowl champion tight end tried — and failed — to make a 25-yard field goal, this year's commercial featured Gronk failing again. Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials The series has even expanded outside of Super Bowl players to American Idol winners, World Series winners, and Stanley Cup finalists, among others. 8 'Hey Kid, Catch!' (Coca-Cola, 1979) The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million This commercial was chosen as the best ever ad in the twenty-year history in a special survey of the previous poll winners in 2008. 1997 XXXI: Pepsi-Cola Computer-animated grizzly bears do their Pepsi-inspired 1980s classics with the YMCA. 1998 XXXII: Pepsi-Cola A skysurfer does aerial tricks with a goose, and they share a Pepsi afterwards So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won. 1 1989 For its 100th anniversary, the NFL pulled out all the stops and made the most fun commercial of Super Bowl LIV. The NFL has done similar ads since this, but it has yet to top the NFL 100 spot Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) Cost of a 30-second Super Bowl commercial: $3.1 million (the first year to top the the $3-mil plateau) 2012 — Super Bowl 46 The Giants had another ring at the expense of the New England Patriots, a 21-17 win that created an interesting water-cooler convo the day after: Eli Manning, two rings. The following is a list of Super Bowl champions. The Kansas City Chiefs and Philadelphia Eagles will play each other in Super Bowl LIX on Feb. 9 in New Orleans. Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social media these days. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual Every Sports Reference Social Media Account. Site Last Updated: Wednesday, February 5, 6:41AM Question, Comment, Feedback, or Correction? Subscribe to our Free Email Newsletter Doritos brought back “Crash the Super Bowl” to commemorate the brand’s 25th year running an ad during the Big Game, Tina Mahal, senior VP of marketing at PepsiCo Foods North America (the Which Super Bowl ads were most effective and which missed the mark for their brands? Ken Wheaton of Advertising Age weighs in. Make it back-to-back years Dunkin' Donuts is in the winners column of Super Bowl ads. MORE SUPER BOWL 58: Commercials tracker | 25 best ads of all time. Worst Super Bowl commercials 2024 Here is how our critic saw the Super Bowl commercials from best to worst. Share full article. 439. 439. The clear winner among the movie trailers. Google. As far as star-laden Super Bowl commercials go, casting Scarlett Johansson as an “almost champion” breathing her Oscar-losing breath on M&Ms is pretty good. 12. Oikos starring Martin Lawrence
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