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Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. Super Bowl 58 is over, but the big game's commercials will live forever.. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials The ad may not win the USA Today’s Ad Meter poll for creativity, but it is sure to win viewers’ hearts. The survey also found a Super Bowl ad is likely to influence the purchase decisions A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter, and Variety reports that some AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. For decades, the USA Today Ad Meter has been a trusted barometer of Super Bowl commercial success. Your votes not only decide the winners but also reflect popular culture and trends in advertising creativity. Whether you’re rooting for an ad because it made you laugh, cry, or think, each vote contributes to a legacy of memorable Super Bowl Thanks to Ad Meter data, there are a bunch of commercials that have gotten some awful grades. Worth noting: with Ad Meter moving to a 1-to-5 rating system in 2025, these are from the 1-to-10 scale. The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme. Since 1989, we’ve gotten the answer to Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! T wenty-two years after a horse reunited with its trainer during a break in the Super Bowl action and took the top spot in the 2013 USA TODAY Ad Meter ratings, the NFL's grand finale arrives back Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025 NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more. Companies spend a fortune for just 30 USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day! In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter, and Variety reports that some

super bowl ads usa today super bowl news travis kelce
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