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Why Track Super Bowl Ads? The Super Bowl is more than a game; it’s an advertising phenomenon. With 30-second spots averaging $7 million, brands invest heavily in making memorable commercials. This tracker provides daily updates to keep fans, marketers, and industry insiders informed about the biggest trends and campaigns leading up to the big The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Super Bowl 59 is already sold out, With Super Bowl ads costing around a whopping $7 million for a 30-second spot this year, viewers can expect some memorable commercials while watching the Chiefs and the Eagles face-off. Super Bowl ads tend to be either a reflection on American societal trends or emerging industries looking to build momentum. Unilever beauty brand Dove will advertise in the Super Bowl with a 30-second ad, the company confirmed to Marketing Dive. The ad, which will air during the fourth quarter, is being created in partnership with WPP’s Ogilvy and will address the issue of young girls dropping out of sports due to low body confidence. CPG Dominates While Financial Services Plummets The 2022 Super Bowl was dominated by cryptocurrencies (hello Coinbase QR Code) and other financial services.That trend continued to die faster than crypto bankruptcies, as tried-and-true CPG brands led the way in 2024 with, by far, the highest share of ads (excluding repeat adslooking at you Temu) at 29%, followed by automotive, retail and Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 The Super Bowl isn’t just the biggest day for football—it’s also the biggest stage for marketers. This year, beyond entertaining viewers, ads will reflect how brands are evolving with changes in technology, culture, and consumer behaviour. Analysis and Trends. A Definitive List of Super Bowl 58’s Top Performing Ads; Super Bowl Advertisers Ask Viewers to Stop Watching; Why Nickelodeon’s Super Bowl Broadcast Was a ‘Sweet Victory In the past 20 years, the highest number of sweets brands advertising in a single Super Bowl was three—in 2016, Butterfinger, Skittles and Snickers ran ads, and in 2020, Pop-Tarts, Reese’s Q: How can consumer-driven advertising campaigns shape future trends in marketing effectiveness and audience engagement? Goldberg: Thinking way out of the box (or bag) this year was Doritos, which offered $1 million to the winner of a competition for the best Super Bowl ad as part of a Doritos Crash the Super Bowl contest. The winners were Ohio Based on the performance of those ads and trends in TickPick’s digital advertising—Ferrel said 98% of the brand’s YouTube ads are delivered on a TV—streaming Super Bowl was a natural next A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers’ goals. Around 123.4 million people watched the 2024 game, making it the most-viewed Super Bowl on record, and Fox, the broadcaster of the 2025 game, sold out of ads in early November. Aside from football, the Super Bowl is famous for its many big-budget, high-concept commercials. The advertisements that air on game day are usually comedic, extravagant videos with celebrity This weekend marks Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. The Super Bowl is a huge day for gambling, as the Big Game represents the most bet-on single event in the As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann’s When Harry Met Sally The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. 2. Betting on the winner in the Super Bowl, more often than not, directly results in a cover against the spread (ATS) Teams that win the Super Bowl are 49-7-2 ATS in the game, covering at an 87.5% The Lay’s Super Bowl Ad is taking a heartfelt turn this year, shifting the spotlight from its new 'All Dressed' flavor to the family farmers who grow its potatoes. In the 60-second spot titled 'The Little Farmer,' directed by Taika Waititi, the PepsiCo brand celebrates the dedication of American farmers in a touching and visually rich story. One of the most fun postgame Super Bowl traditions is the Gatorade shower, where players drench their coach with a cooler full of sports drink. This prop bet focuses on predicting the color of the Gatorade used. Recent Gatorade Colors in the Super Bowl: Super Bowl 58: Orange; Super Bowl 57: Purple; Super Bowl 56: Blue; Super Bowl 55: Blue
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