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A 30-second commercial during Super Bow LIX costs about $7 million, though some brands have reported paying closer to $8 million, according to USA Today. Companies have paid as much as $4.5 million for pregame ads, according to Variety. Let’s take a closer look at some of the Super Bowl commercials that have already been released! USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. When Sally Met Hellmann's Super Bowl ad reunites Meg Ryan and Billy Crystal at Katz's Deli. The popular mayonnaise brand enlisted Meg Ryan and Billy Crystal to make a return to Katz's Deli in New York City -- the location of their hit 1989 film "When Harry Met Sally" -- for a nostalgic nod to their iconic exchange for the Big Game. Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Super Bowl 59 is already sold out, Watch all of the teasers for Super Bowl LIX commercials here. By Logan Reardon • Published January 23, 2025 • Updated on February 3, 2025 at 8:43 am NBC Universal, Inc. More muscle is in store from the powersports world, as Stone Cold Steve Austin appears in the Super Bowl commercial game after 25 years, bringing first-time advertiser Kawasaki to the party — with a mix of business and a sweet mullet to drive home the point. Super Bowl 58 is over, but the big game's commercials will live forever.. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials The perennial Super Bowl advertiser is bringing back fan favorites the Clydesdales and a Labrador, in a nod to previous commercials that aired during advertising’s biggest night. Ahead of Super Bowl 58, some advertisers are releasing ads early in the hope of capitalizing on the buzz leading up to the game. (Anheuser-Busch via AP) Glen Powell plays “Goldilocks” in a Super Bowl ad for the RamCharger truck, which co-stars his real-life niece and nephew. “Once upon a time, there was a girl with golden locks — you know Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. In the Los Angeles Times in 2017, Michael Hiltzik wrote about how the ad laid the groundwork for what brands do today: “elevating the Super Bowl commercials to the level of events-within-the Andy Reid uses lotion to elevate his hand modeling further in the 2025 Super Bowl ad. Skechers “Come on, Andy,” someone says on the set where Reid is hand modeling, standing before a stack of This year’s Super Bowl commercials promise to deliver star-studded moments, clever humor, and big surprises. Get an inside look at two of the ads, Bud Light and HexClad, in this exclusive TODAY Super Bowl 59 could be the most-watched game ever, with some viewers tuning in just for the commercials. Brands are already teasing fans ahead to the game day and saying you can expect major star This year’s Super Bowl commercials promise to deliver star-studded moments, clever humor, and big surprises. Get an inside look at two of the ads, Bud Light and HexClad, in this exclusive TODAY Super Bowl commercials may have played a role in the dot-com bubble of 2000 with 14 companies airing ads during that year's big game. A look back at the 14 companies and where they are now. Brand Channing Tatum showed Wrexham A.F.C. players how to dance with some "Magic Mike"-like moves in a new Super Bowl ad for STōK Cold Brew Coffee. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year!
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