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Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 Squarespace.com’s “Hello Down There,” and Toyota Tacoma’s “Dareful Handle.” Separately, Kantar notes in its report that “one Super Bowl ad is 20x more effective than a regular TV ad at driving brand perceptions,” and that the average ROI of Super Bowl ads has climbed over time, to reach $5.20 for each dollar spent last year. Find the most up-to-date statistics and facts on the Super Bowl. Skip to main content statista.com Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2024 Super Bowl statistics: Length of network TV commercials in the Super Bowl from 2003 to 2020 by Statista. After an all-time peak in 2013, during which a total of 52 minutes of commercials (3,100 seconds) were recorded, the overall length dropped to as little as 41 minutes (2,460 seconds) in 2016, and it has been staying on the lower end over the The same is true among viewers in Canada, while those in the UK prefer entertaining ads to funny ones. Super Bowl Ad Stats. Super Bowl ad prices are expected to climb yet again for Super Bowl LVII, with the average reported price for a 30-second spot nearing $7 million, per the latest research on advertising in the big game published by Kantar Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience Share of U.S. consumers planning to take part in fantasy football for Super Bowl 2017 Advertising production revenue Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 Molson Coors returned to the Super Bowl after 33 years with an ad for Coors Light, Miller Lite and Blue Moon. Rookie advertisers represented approximately 31% of all ads this year, down from approximately 40% in 2022. Super Bowl Ad Stats. Super Bowl ad prices are expected to rise for Super Bowl 56, with the average expected price for a 30-second spot reaching $6.5 million, per the latest research published by Kantar. This is up from the record $5.5 million per 30-second ad seen last year for Super Bowl 55. The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Super Bowl Commercials. Commercials during the Super Bowl are a big deal. Companies spend millions to create memorable ads that will be talked about for years. The cost of a 30-second commercial in 2021 was $5.5 million. Apple's "1984" ad is considered one of the greatest commercials of all time. Here's the latest updates on what brands have Super Bowl commercials for the 2025 Ad Meter ratings, as well as teasers that have been released for this year's advertising campaigns. AD METER 2025: Sign up to rate all the commercials from the big game! Brands with Super Bowl 2025 commercials. Angel Soft; Booking.com; Bosch; Bud Light; Budweiser Fun Facts About Super Bowl Commercials. Let's wrap up with some fun and lesser-known facts about Super Bowl commercials. The average length of a Super Bowl commercial is 30 seconds, but some brands opt for longer spots to tell a more complete story. Anheuser-Busch has been the largest advertiser in Super Bowl history, spending over $500 million Super Bowl Commercial Lineup. With all Super Bowl ad slots reportedly spoken for, including some 60-second commercials along with the more popular 30 and 15 second slots, here’s the latest How Much Do Super Bowl Commercials Cost In 2025? It costs $7 million to $8 million for a 30-second ad spot during the Super Bowl, according to Variety.Fox Corp. sold at least 10 commercials for Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated Super Bowl Commercials. Commercials during the Super Bowl are almost as famous as the game itself. A 30-second commercial spot during the Super Bowl can cost over $5 million. The first Super Bowl commercial to go viral was Apple's "1984" ad, introducing the Macintosh computer. Budweiser's Clydesdale horses have appeared in Super Bowl ads since Super Bowl Ad Stats. Super Bowl ad prices are expected to rise 7.7% for Super Bowl 55, with the average expected price for a 30-second spot reaching $5.6 million, per the latest research from Kantar. This is up from the record-breaking $5.2 million per 30-second ad seen last year for Super Bowl 54. Share of viewers who watched the Super Bowl for commercials in the United States as of August 2021, by gender [Graph], The Marketing Arm, October 25, 2021. [Online]. Available:
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