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State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on State Farm’s withdrawal from the Super Bowl 2025 stage reflects a company caught in the crosshairs of public trust and corporate accountability. While last year’s ad with Arnold Schwarzenegger painted a picture of heroism, this year’s controversy highlights the gap between a brand’s image and its actions. State Farm often runs commercials during NFL games, but the insurance company won't have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles area. Ad Week also reported on the Super Bowl pullout and had the initial news that State Farm is pausing production of a series of co-branded spots tied into Season 2 of Severance. On-screen pitchman Ad Age first reported that State Farm had canceled its planned Super Bowl commercial. Last year, State Farm ran an ad featuring Arnold Schwarzenegger and Danny DeVito. Fox is charging $7 million per 30-second Super Bowl commercial, and it will not have any issue filling the gap left by State Farm, as there is a waitlist for the spots. The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game. By Alex Weprin Media State Farm has decided not to air an advertisement during Super Bowl LIX. The company said it is focusing on "providing support to the people of Los Angeles" affected by the wildfires. Last year, advertisers paid an average of $7 million to broadcast a 30-second commercial during the Super Bowl. With insurance claims coming into State Farm likely to total well in the billions The Super Bowl ad would have been State Farm’s second consecutive year in the game. Last year’s ad, created by Highdive and starring Arnold Schwarzenegger and Danny DeVito , took the top spot State Farm, the largest property insurer in California, has canceled its Super Bowl ad because it is focused on responding to the "tragedy" of the LA fires. The insurance giant revealed its State Farm’s decision to withdraw from the Super Bowl advertising lineup highlights its commitment to serving its 8 million customers in the state, directing tens of millions of dollars back into the hands of those affected. A History of Memorable Ads. State Farm has been a frequent advertiser in recent Super Bowls. Purchasing a Super Bowl ad would have cost State Farm about $24 million, Sportico says. It adds the cost includes $14 million for buying two units of commercial airtime from Fox and about $10 Southern California continues to deal with the destruction caused by widespread wildfires, which began on January 7, 2025. Amid these challenges, State Farm has decided to redirect its Super Bowl advertising budget to initiatives aimed at helping those affected by the disaster. State Farm's Super Bowl ad brought Schwarzenegger and DeVito back together, earning 2024's top ratings. were reunited for State Farm’s Super Bowl entry and walked off with the top spot in Wizard of Ads partner, Jeff Sexton, discusses three advertising fundamentals and how State Farm's 2024 Super Bowl Ad excelled. Warning: This is a purely, off-the-cuff and subjective analysis. The point isn’t to prove that State Farm had the best Super Bowl ads (although USA Today’s survey DOES have them as the winner). State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field See legendary actor Arnold Schwarzengger’s return as an action star in State Farm’s new multi-part Super Bowl commercial where his biggest problem isn’t savi State Farm has backed out of its Super Bowl plans in response to the fires burning in Los Angeles. Last year, the insurance brand ran an ad starring Arnold Schwarzenegger as Agent State Farm, a special agent who went through great lengths to be a great neighbor. “State Farm, State Farm agents, and our employees [] Coors Light 2024 Super Bowl Ad – “Chill Train (ft. LL COOL J and Lainey Wilson) Microsoft 2024 Super Bowl Ad – “Copilot: Your Everyday AI Companion” Skechers 2024 Super Bowl Ad – “Mr. T in Skechers” Universal Pictures 2024 Super Bowl Ad – “Monkey Man Elevator” Volkswagen 2024 Super Bowl Ad – “An American Love Story” State Farm has abandoned its plan to air a commercial during the upcoming Super Bowl, instead turning its focus on helping those impacted by the wildfires in Southern California. "State Farm

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