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Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more. For viewers who care more about the halftime show and the 2025 Super Bowl A 30-second commercial during Super Bow LIX costs about $7 million, though some brands have reported paying closer to $8 million, according to USA Today. Companies have paid as much as $4.5 million for pregame ads, according to Variety. Let’s take a closer look at some of the Super Bowl commercials that have already been released! Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president Super Bowl LIX is right around the corner, and a slew of Super Bowl 2025 ads have already been teased in anticipation of football’s big day on Sunday, February 9 on Fox.. The Super Bowl is the Here are ads to watch before the NFL's 2025 Super Bowl. Latest. U.S. Grammy Winners Set to the theme song of the 1960s "Batman" TV show, the ad then cuts to the mustaches of men such as actor Booking.com's Super Bowl ad campaign will air during the Big Game's fourth quarter and is designed to show how the booking site can help you get your vacation rental or hotel exactly right and Super Bowl LIX is on Feb. 9, but those of us (i.e., Jets fans) who watch the game for purely the pop culture moments are in luck if we don't want to stay up past Kendrick Lamar's halftime show ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Super Bowl 59 is already sold out, The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to come together. The AFC and NFC title games featured two star-studded matchups. On one side, Patrick Mahomes and Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. In Google’s Super Bowl ad for their Pixel 9 with Gemini Live, revealed exclusively to TODAY on Feb. 6, a father enlists AI to help him prepare for an upcoming job interview. Other brands with local ties will show up the Super Bowl game’s broadcast with national ads. That includes Frito Lay’s Doritos, which is set for a commercial Sunday with an alien theme while Super Bowl LIX is just around the corner, and the commercials are coming in hot starring Meg Ryan, Billy Crystal, Catherine O’Hara, and Willem Dafoe more. Kieran Culkin takes a brief hiatus from Let’s dig in. The all about the eyeballs ad. More than 123 million people watched the Super Bowl in 2024, in the U.S. alone. The four games during NFL Divisional weekend this year averaged 36.6 All eyes will be on the Super Bowl this Sunday as the Philadelphia Eagles takes on the Kansas City Chiefs, and a suburban company is shelling out big bucks for a commercial during the game. The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials the 1990s: the golden age of Super Bowl ads. The 1990s are often referred to as the golden age of Super Bowl ads. During this decade, advertisers fully embraced the idea that Super Bowl ads could be as entertaining as the game itself. This era saw the rise of memorable characters, catchphrases, and campaigns that became ingrained in pop culture. Glen Powell plays “Goldilocks” in a Super Bowl ad for the RamCharger truck, which co-stars his real-life niece and nephew. “Once upon a time, there was a girl with golden locks — you know Here are some of the ads you can already watch online. Bud Light Super Bowl commercial. Bud Light's spot features Shane Gillis and Post Malone helping a neighbor in a suburban cul-de-sac enliven The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years.
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