Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 Beyond food, the entertainment industry is cashing in, with Super Bowl commercials expected to surpass $700 million in revenue—topping last year’s record. The average cost of a 30-second national spot has jumped from $7 million in 2024 to a projected $8 million this year, proving that brands are willing to pay top dollar to reach the The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. By comparison, CBS’s Super Bowl LV in 2021 brought in the most pre-game ad revenue since 2017, $77.6 million, as compared to Super Bowl LVI, which brought in $51.1 million for pre-game advertising in 2022. The average cost of a 2022 Super Bowl LVI 30-second commercial was $6.5 million, up more than $2 million over 2016 rates. In 2023, the last time Fox had the Super Bowl, the company pulled in nearly $600M in Super Bowl advertising revenue with spots averaging $6.5M per unit. Paramount surpassed that total revenue number last year. Fox has not yet announced its overall ad revenue for this year’s game. Super Bowl advertising revenue from 2003 to 2023 (in million U.S. dollars) Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars) Super Bowl 50 revenue by stream in 2016; Attitudes towards Super Bowl commercials in the UK 2020; Public perception of Super Bowl ads in the U.S. 2020; Intention to watch the Super Bowl in Canada Super Bowl LVIII is set to be the “biggest ever for advertising” in the U.S. as brands spent an estimated $650M on securing TV slots around today's game. Paramount is expected to "net the more than" $650M in TV ad revenues. Fox has sold out of ad spots for the Super Bowl on Feb. 9, with more than 10 commercials selling for a record $8 million, according to a person familiar. Just from national ad sales, the company is approaching $700 million in revenue, a new record for the Big Game. Two years ago, for Super Bowl 57, Fox reached around $600 million in sales. Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. "Super Bowl advertising revenue from 2003 to 2023 (in Nike’s “Hare” commercial, which aired in 1992’s Super Bowl and featured Michael Jordan and Bugs Bunny, is lauded as one of the most memorable of all time. In 2024, a 30-second Super Bowl ad cost $7 million. With over 100 million viewers, companies use this platform to launch campaigns and boost brand visibility, betting on a significant return on investment. LastMinuteTravel saw over 300,000 hits per minute during its Super Bowl ads. OurBeginning.com's revenue was up 350% year-over-year in the first quarter of 2000. For most, the gains in traffic and Super Bowl 2023 Creative Effectiveness Report We took an in-depth look at the performance of all national ads that ran during Super Bowl LVII based on three core measures of ad effectiveness in our Link AI platform, as well as in-game advertising trends, digital activations, and a breakdown of who is watching the Big Game. A reported 123.4 million people watched the game last year and CBS earned $695 million in ad revenue during the broadcast. Super Bowl viewers are a unique audience because so many are just as What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Super Bowl LV generated $434.5 million of in-game ad revenue, higher than the World Series and NBA finals and second only to the Olympic Games according to Kantar. NBC, the exclusive broadcasting network of Super Bowl LV, sold spots at a reported record high price of $6.5 million per 30 seconds of airtime. Regional Super Bowl ads can cost from about $50,000 in some smaller cities to about $1.4 million in major markets like Chicago, and had estimated $79 million in revenue in 2024. City SC’s Fox’s last Super Bowl telecast, in 2023, generated around $600 million in total ad revenue tied to the main event and ancillary programming. Fox will be able to squeeze some extra commercials
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