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A version of this article appears in print on , Section C, Page 2 of the New York edition with the headline: Who Had Game: Grading the Advertising Super Bowl. Order Reprints | Today’s Paper The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature event. By Katie Van Syckle While it is the most popular sporting event Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president Super Bowl Ad Meter. Anheuser-Busch has won Ad Meter 14 times 1991: Diet Pepsi, "New jingle spreads around the world" 1990: Nike, "Announcers and athletes" 1989: American Express The New York Times n o r s e d t S p o 9 h F f m g 0 6 Here is our ranking of the Super Bowl commercials we have been able to track down ahead of the big game The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to come together. The AFC and NFC title games featured two star-studded matchups. On one side, Patrick Mahomes and Let’s dig in. The all about the eyeballs ad. More than 123 million people watched the Super Bowl in 2024, in the U.S. alone. The four games during NFL Divisional weekend this year averaged 36.6 A 30-second commercial during Super Bow LIX costs about $7 million, though some brands have reported paying closer to $8 million, according to USA Today. Companies have paid as much as $4.5 million for pregame ads, according to Variety. Let’s take a closer look at some of the Super Bowl commercials that have already been released! How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting The Kansas City Chiefs and Philadelphia Eagles will face off in Super Bowl LIX, a rematch from two seasons ago, on Sunday night at the Caesars Superdome in New Orleans. Complete coverage of the N.F.L.'s Super Bowl LIX from New York Times reporters and editors. Advertisement H.B.C.U. bands have been part of the festivities since the first halftime show. This year The average Super Bowl has 62 or so commercials of varying lengths, so Super Bowl XLIV is on track to be typical. The asterisk for the second quarter refers to three spots that will probably not be counted by the USA Today Ad Meter, pollsters, data trackers and the like who obsess over Super Bowl ads. During Super Bowl Sunday, a 60-second ad aired about Jesus Christ, and no one seemed angrier about it than Christians. The ad depicts a series of images of one person washing another person’s feet. Marilynn K. Yee/The New York Times. FRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Tell us in the comments, then read the related article to find out more about the advertising strategy for this year’s Super Bowl commercials. Find many more ways to use our Picture Prompt However you spend game day, get ready earlier in the week by recalling some of the best advertisements of the past, with “Super Bowl Greatest Commercials.” Wednesday at 9 p.m. on CBS. Image Ellie Bamford, the agency’s head of media and connections, said, “Squeezing an entire page of text into one of the shortest ads in Super Bowl history might seem weird, but it was certainly If you watch one football game all year, it will probably be Sunday’s Super Bowl. And if you happen to glance at the signs held up in the end zone, at least one will probably say “John 3:16.” The actor and entrepreneur Ryan Reynolds, who owns a wireless service called Mint Mobile, made much of his decision to stay away from this year’s Super Bowl in a full-page ad that ran in The New
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