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MORE SUPER BOWL 58: Commercials tracker | 25 best ads of all time. Lionel Messi Super Bowl commercial. The commercial starts with Messi ordering a drink at a beachside bar. The bartender informs Surprisingly, a brand managed to have Lionel Messi appear in its Super Bowl ad. The beer company Michelob Ultra succeeded in having the Argentine soccer star feature in a video related to beer. Check some of the Super Bowl LVIII TV commercials. Lionel Messi grabs worlwide attention, but there is more for a planetary audience. At one point, Messi kicks the ball out to an offshore Pro Football Hall of Famer and Michelob Ultra Super Bowl commercial mainstay Dan Marino, who fires off a technically-illegal pass back to Messi. #nfl #nflonfox #nfloncbs #superbowl Michelob Ultra (ft. Lionel Messi, Jason Sudeikis, and Dan Marino) Super Bowl LVIII (58) 2024 CommercialMichelob Ultra, the beer brand for “social athletes”, World Cup champion Lionel Messi will appear in Michelob Ultra's Super Bowl commercial, the company announced Thursday, the international soccer star's first career Super Bowl ad. Messi joined MLS Lionel “Leo” Messi stars in the new Michelob Ultra commercial, which aired during the 2024 Super Bowl!. The 36-year-old athlete, of course, plays a different kind of football – aka soccer in As for Messi’s Super Bowl commercial debut, he lets his moves do the talking. The 8-time Ballon d’Or winner only says “Hello” and “No, no, Michelob Ultra” to a bartender before a stray soccer ball rolls his way. Messi uses the opportunity to showcase his dribbling skills, scored by The Drifters’ version of “Quando, Quando Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial, which is slated to run during CBS’ broadcast of Super Bowl LVIII on Feb. 11. The ads have become so much of a part of the show that a recent Ipsos study found that 78% of Super Bowl viewers watch the ads. Incredibly, 11% of those asked revealed that the commercials are “Superior Beach,” this year’s 60-second spot, stars global soccer superstar, Lionel Messi, in his first-ever Super Bowl commercial appearance. Messi appears alongside Emmy award-winning actor, Jason Sudeikis, and Hall of Fame quarterback, Dan Marino, in a fun-filled spot that celebrates the joy and spontaneity that comes from embracing Michelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad Lionel Messi, Jason Sudeikis and Dan Marino star in the 60-second spot full ads and more—check out Adweek’s Super Bowl 2024 Coors Light 2024 Super Bowl Ad – “Chill Train (ft. LL COOL J and Lainey Wilson) Microsoft 2024 Super Bowl Ad – “Copilot: Your Everyday AI Companion” Skechers 2024 Super Bowl Ad – “Mr. T in Skechers” Universal Pictures 2024 Super Bowl Ad – “Monkey Man Elevator” Volkswagen 2024 Super Bowl Ad – “An American Love Story” In a photo provided by Michelob Ultra, Inter Miami’s Lionel Messi is shown on the set of a Super Bowl commercial for Michelob Ultra in this image released Thursday, Jan. 25, 2024. The World Cup champion from Argentina will be part of a Super Bowl ad for the first time. (Michelob Ultra via AP) In an exclusive teaser of Michelob Ultra’s Super Bowl 2024 commercial, shared first with PEOPLE, the three stars meet to show off their talents on a sandy field. The clip shows Sudeikis, 48, on Check some of the Super Bowl LVIII TV commercials. Lionel Messi grabs worlwide attention, but there is more for a planetary audience. Stats Perform. Update: Feb 11th, 2024 15:52 EST. Messi's involvement in the Super Bowl ad adds another layer to his extensive portfolio of endorsements, which includes renowned brands such as Adidas, Gatorade, and Apple TV. With an immense The Super Bowl, one of America’s premier sporting events, is known as much for its elaborate ads as it is for the action on the pitch. This year’s top performing ad came from the AB InBev-owned Michelob and its ad ‘Superior Beach’ which saw Inter Miami footballer Messi enjoy a beach kickabout while he waited for his beer to be poured. But suddenly, the balance of the commercial has shifted a bit. There's Marino and the Super Bowl, a connection that makes a lot of sense, and then there's Messi, more tenuously linked.
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