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This is going to be one of those polarizing ads, one where half the people at your Super Bowl party are laughing at it and half are saying "I don't get it." Which means it's a good one. More weird Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social According to experts from Northwestern University’s Kellogg School of Management, which annually grades commercials in its Super Bowl Advertising Review, the 2024 game featured a mix of standout advertisements along with a few misses. Let’s take a closer look at some of the best and worst commercials that aired during Super Bowl 58. As always, we grade ads on a completely subjective, utterly biased, totally nonscientific basis, and all grades are final. OK, this is a good Super Bowl ad! Solid concept, recognizable guest The best-ranked ads included spots from Google, Dove and CeraVe, according to Northwestern University's Kellogg School of Management, which each year grades commercials in its Super Bowl Thanks to Ad Meter data, there are a bunch of commercials that have gotten some awful grades. Worth noting: with Ad Meter moving to a 1-to-5 rating system in 2025, these are from the 1-to-10 scale. There's honestly nothing wrong with this commercial, but for a Super Bowl ad, the concept feels kind of stale. It doesn't help that Scarlett Johanssen and Colin Jost, a real-life married couple The cost for a spot in the Super Bowl 57 ad lineup is said to be in the $7-plus-million range, a record-high price tag that tops 2022's $6.5 million for a 30-second commercial. But the hefty sum For its 100th anniversary, the NFL pulled out all the stops and made the most fun commercial of Super Bowl LIV. The NFL has done similar ads since this, but it has yet to top the NFL 100 spot This one follows the blueprint of Super Bowl ads right down the line: famous guests (Drake, Paul Rudd), familiar regulars (Aaron Rodgers, Patrick Mahomes, Jake from State Farm), some inoffensive Grading the Super Bowl, Rihanna and the TV ads. Our Super Bowl grades for the game, Rihanna’s halftime (uh-oh) and TV ads | Opinion By Greg Cote. Updated February 13, 2023 12:19 PM. There's honestly nothing wrong with this commercial, but for a Super Bowl ad, the concept feels kind of stale. It doesn't help that Scarlett Johanssen and Colin Jost, a real-life married couple There's room for all kinds of commercials during the Super Bowl, but maybe New York Life should have punched things up a little more before sending over their ad. The ad, which is largely considered one of the best Super Bowl ads ever, concluded with the words: “On January 24th, Apple Computer will introduce Macintosh. Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review Salesforce and Toyota Fumble during the Big Game EVANSTON, Ill., (Feb. 13, 2022) – Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun from “Succession,” in the 18th consecutive Kellogg School Super Bowl Advertising Review. The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL The Super Bowl in 2025 will be Super Bowl LIX, scheduled to take place on February 9, 2025 starting at 6:30 p.m. ET., at the Caesars Superdome in New Orleans, Louisiana. Super Bowl LIX will be the 8th time the Superdome holds this legendary game, and will extend its record for ‘Stadium to Host the Most Super Bowls’. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run.
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