super bowl ads for women super bowl appearances by year since 2025

The trend is a “shift from the last few years” when the Super Bowl was “flooded with ads that typically target young men and their vices, like sports betting and crypto investing.” Novartis will mark its Super Bowl debut with a 60-second, “star-studded commercial spotlighting breast cancer awareness.” This year Novartis has tapped comedian Wanda Sykes for its first-ever Super Bowl ad to push women to get screened for breast cancer. Coffee mate has tapped Shania Twain for its game day debut. Uber Eats has paired Charli XCX with Martha Stewart for some brat messaging. Hellmann’s is reviving When Harry Met Sally. The [] Why it matters: The trend is a shift from the last few years when the Super Bowl was flooded with ads that typically target young men and their vices, like sports betting and crypto investing. Zoom in: Novartis will mark its Super Bowl debut with a 60-second, star-studded commercial spotlighting breast cancer awareness. Keller: Super Bowl ads will target women more than ever in 2025 03:05. The opinions expressed below are Jon Keller's, not those of WBZ, CBS News or Paramount Global. For e.l.f., the 2024 Super Bowl spot will mark their first national Super Bowl ad, while Dove is returning to the advertising line-up for the first time in nearly two decades. This change in Hailee Steinfeld and Wanda Sykes are partnering with Novartis to encourage women to understand their breast cancer risk and get early screenings in a new ad that will air during the Super Bowl on Women watch the Super Bowl, too, right? And this year a slew of advertisers is expecting it. Health and beauty companies, some for the first time, are joining the scrum of beverage, technology and This year's Super Bowl ads featured women front and center. Getty Images. I have been writing about women as NFL fans for years. This year’s crop of Super Bowl ads felt like a giant leap forward There's no denying Super Bowl commercials are as big of a deal as the Halftime Show and the game itself. And this year the big-budget ads are featuring and targeting women more than previous years. The conventional wisdom for decades has been that the huge Super Bowl audience is overwhelmingly male, and so men were by default the demographic targeted in ads. Women were generally an afterthought. But this year, a large percentage of the ads are aimed at women, and there seem to be more women present as celebrity product pushers, too. Influencer Alix Earle is featured in the new Carl's Jr. ad timed for the 2025 Super Bowl. Credit: Courtesy of Carl’s Jr. There was a time when it wasn’t uncommon to see Super Bowl ads WeatherTech has released a high-energy tease for its upcoming Super Bowl 2025 commercial, spotlighting four fun-loving women cruising around in a 1963 Lincoln Continental convertible—proving that good times (and top-tier automotive protection) aren’t limited by age. Produced by long-time agency partner Pinnacle Advertising, the “Born to No list of deplorable depictions of women would be complete without Carl's Jr. While Carl's Jr. has technically never run a national Super Bowl ad, it got plenty of backlash for its 2015 local When it comes to the Super Bowl, the nation is divided—and we don’t mean by team. Instead of Eagles vs. Chiefs, the real divide is between those who watch for the game and those who watch for the commercials. The 2025 Super Bowl is delivering hilarious ads featuring beloved stars—and the best may be yet [] Women watch the Super Bowl, too, right? And this year a slew of advertisers is expecting it. Health and beauty companies, some for the first time, are joining the scrum of beverage, technology and Some other firsts can be seen across the emerging commercial topics. For one thing, more spots will cater to women. Viewers can also expect a bigger presence from artificial intelligence and pharmaceutical brands, but fewer movie trailers, with a preference toward the longer, 60-second commercials, as Fox Sports’ Head of Sales Mark Evans told Ad Age. In last year’s Super Bowl LI, more than 2.5 as many leading ad roles went to men than to women, 61 for men compared with 23 for women, according to the Ad Age Super Bowl Archive, which excludes movie trailers and TV promos. This year's Super Bowl commercials feature strong women -- the ultimate rarity in advertising. By Samantha Cooney on February 7, 2016 Super Bowl LIX. Hailee Steinfeld’s Super Bowl ad urges women to “give breasts the attention they deserve” Sneak peeks of Super Bowl ads have already started to come out, and that includes

super bowl ads for women super bowl appearances by year since 2025
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