Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
Many companies hire an ad agency to make their Super Bowl commercials. But some things are more meaningful when done in-house. We decided to develop the ad in-house with our marketing and design teams because: We understand our brand better than anyone. We know how to toe the line between funny and too far. It’s faster. Kuczynski says with its Super Bowl ad, Duolingo wanted to repeat this success on a larger-scale. Duolingo users located in the markets where the ad aired received a notification timed for the “exact second” it aired, which Kuczynski says is the first time he’s seen a brand do anything similar. In terms of the length of the ad, budget would pose a constraint. In 2023, the average price for a 30-second commercial during the Super Bowl was a whopping $7 million, so the team took inspiration from examples like Reddit’s ad in 2021 to go after a five-second spot that would trend on social media and earn tens of millions of social Duolingo is set to take its viral TikTok marketing to the Super Bowl. The language-learning app plans to run a five-second ad during the Super Bowl game on February 11, Manu Orssaud, Duolingo's Duolingo, a popular language learning app, released a 5-second commercial on Superbowl Sunday. The commercial, aptly titled "Do your lesson, no buts", featured a cheeky image of Duo's butt that went viral. As part of the ad, over 4 million learners received a push notification within 5 seconds of the ad airing. Duolingo’s first Super Bowl appearance, a regional ad, captured the same unhinged energy as its social media marketing, depicting the brand’s green owl mascot, Duo, farting a second head out The Anatomy of a Super Bowl Ad. Language learning app Duolingo wanted to create an eye-catching Super Bowl ad—but only had a few seconds of airtime to do it. To bring this goal to life, the team took a creative and highly cross-functional approach. One of the biggest challenges arose around the integration of the app with when the ad actually Duolingo, a popular language learning app, released a viral 5-second ad on Superbowl aptly titled “Buttception” featuring the company’s owl mascot Duo’s face on its own butt. As part of the ad, over 4 million learners received a push notification within 5 seconds of the ad airing with the reminder to “No buts, do a lesson now!” Language-teaching app Duolingo, known for its irreverent and at-times “unhinged” marketing, ran a bizarre five-second ad during the Super Bowl for viewers in New York, Los Angele Duo the owl appeared in a :5-second regional Super Bowl ad “Do your lesson, no buts.” First, Duo turns away from viewers as if to show off the surgery results. 792.1K Likes, 31K Comments. TikTok video from Duolingo (@duolingo): “need another look at my 🍑from the super bowl?! #SuperbOwl”. duolingo. original sound - Duolingo. Welcome to r/Duolingo! This is the subreddit for Duolingo users to share tips, experiences, and support in learning languages, math, and music. By involving The Gregory Brothers—pioneers of viral, comedic music—Duolingo ensured the ad was in tune with internet sensibilities. The auto-tuned ballad style, melodramatic storyline, and surreal humor all play into the language of the online generation. Take any pop culture moment or internet trend that arose in 2024, from the Super Bowl to the “Brat Summer” phenomenon, and Duolingo’s owl mascot, Duo, is guaranteed to have been involved And in what he called an “exciting milestone for the brand,” Duolingo is also planning its first-ever local Super Bowl ad, made possible by its years of marketing experimentation. Orssaud has headed up Duolingo’s marketing since August, having worked his way up from a director-level role at the company when he first joined in 2020. Five Seconds of Fame — Remembering the Reddit style, Duolingo, transitioning from its TikTok success, hit the Super Bowl scene with a five-second ad that was more than just a fleeting glimpse @duolingo / TikTok. But getting a BBL is a whole new level of insane, even for Duo. The TikTok shows Duo meeting with Dr. Miami, a reality TV star whose actual name is Michael Salzhauer, for a consultation, then receiving a frankly gruesome surgery that leaves him with an absolute dumptruck a** that would make Nicki Minaj even more jealous than she is of Megan Thee Stallion. Duolingo/TikTok. While some people have called the ad rather bizarre, it's seemingly a part of a bigger campaign. The owl appeared in a five-second Super Bowl ad fittingly called 'Do your lesson, no buts'. The Duolingo bird gets a big old butt in the language app’s first ever Super bowl ad. This five-second spot aired at the same time as Duolingo sent out a blanket push notification to users which said: “Not buts, do a lesson now!”.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |