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Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 Get our ranking of top 2025 Super Bowl commercials From audience reach to creative resonance, iSpot is bringing TV advertising analytics to the next level. Our Super Bowl LIX insights report encompasses everything a marketer will need to know about TV ad performance for the big game. Ads reached “top performer” status if they ranked in the top 30% of all ads in Kantar’s database across 2 of 3 priority Super Bowl measures: impact; brand power; and enjoyment. Not only was Booking.com’s spot one of only 4 ads to score in the top 30% in all 3 KPIs, but it had the highest average among those 4, with an Impact score of 91 Ipsos combined three different data sources to provide a fast, agile and accurate look at the holistic performance of Super Bowl commercials: Creative|Spark: Super Bowl ads were tested for robust evaluation for creative effectiveness. Sample: 150 general population respondents per ad. The same is true among viewers in Canada, while those in the UK prefer entertaining ads to funny ones. Super Bowl Ad Stats. Super Bowl ad prices are expected to climb yet again for Super Bowl LVII, with the average reported price for a 30-second spot nearing $7 million, per the latest research on advertising in the big game published by Kantar The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million contains a list of ads from the 10 brands that had the most advertisements in Super Bowls from 2000 to 2020, according to data from superbowl-ads.com, with matching videos found on YouTube. Super Bowl ad prices are expected to rise 7.7% for Super Bowl 55, with the average expected price for a 30-second spot reaching $5.6 million, per the latest research from Kantar. This is up from the record-breaking $5.2 million per 30-second ad seen last year for Super Bowl 54. Looking back to last year’s Super Bowl, total ad time was about In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Rodas is a marketing professor at the University of Illinois Urbana-Champaign, and a self-described “big fan” of Super Bowl ads — in her household, talking is allowed during the game but not during commercials. Rodas told NPR, “[Super Bowl ads are] like mini-movies. [Advertisers] hire these big celebrities. The production value is insane. Homes.com Super Bowl LIX Ads Confidently Proclaim the Company’s Belief: Homes.com is the Best Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super This folder contains the data behind the story According To Super Bowl Ads, Americans Love America, Animals And Sex.. superbowl-ads.csv contains a list of ads from the 10 brands that had the most advertisements in Super Bowls from 2000 to 2020, according to data from superbowl-ads.com, with matching videos found on YouTube. In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time. Electronic Data Systems: "Herding Cats" (2000) Pepsi Super Bowl LIX is officially here, which means another batch of fun, new and sometimes plain weird ads will be released by some of the biggest brands in the world. Historically, Super Bowl ads After testing more than 90 Super Bowl ads from 2021, Kantar’s analysis shows that “Strong” (based on creative effectiveness) Super Bowl ads saw three times the ROI and 40% higher ad recall than “Average” Super Bowl ads. More Pre-Game Data. The pandemic put a damper on consumers attending or holding Super Bowl parties last year. OpenAI will air a pricey Super Bowl ad on Sunday, according to a Wall Street Journal article on Feb. 5. Compare AI data analytics solutions & features to make the best choice for your business
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