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It seems 2015 was the year for controversial Super Bowl ads. That same year, fast food chain Carl’s Jr attempted to promote its “All-Natural” burger with a super-sexy ad starring model In 2012, this controversial Super Bowl commercial depicted a bulldog outrunning a pack of greyhounds because the bulldog was wearing Skechers shoes. A greyhound advocacy group protested the spot because it claimed the racetrack where the ad was shot abuses its animals. Over 50,000 people signed a petition asking the shoe company to pull the This adorable, family-friendly 2014 Super Bowl ad should not have been controversial, but many internet users were upset by the idea of an interracial family. (Cue the eyeroll.) The Super Bowl isn’t just about football—it’s also about the multimillion-dollar commercials that air during the broadcast. While many become cultural touchstones, others spark controversy Here are 10 of the most controversial ads to ever air during the Super Bowl: Sign up to participate and become an Ad Meter panelist! You could win a trip to the big game in 2022! More than 100,000 people signed a petition to get the ad pulled from from the Super Bowl, but it aired any way. Fox deemed the conclusion of the ad “too controversial” and aired an edited Following the Janet Jackson Super Bowl halftime show controversy in 2004, it makes sense the network would want to steer clear of any scandalous sensibilities. That might be why a commercial for Super Bowl commercials are typically the most coveted — and most expensive — television ad spots of the year. According to The Hollywood Reporter, it cost $5.6 million to nab a 30-second ad in This commercial aired during the 2015 Super Bowl, shocking and upsetting its audience. The controversial ad even led Nationwide CMO Matt Jauchius to leave the company just months after it went live. Without a 24/7 news cycle or social media back then, it didn't generate the kind of viral controversy that it would today, but it's definitely one of the Super Bowl ads that have aged the worst A sharply partisan political environment has made advertisers skittish about the risks of tackling issues The post Super Bowl Ads Adopt a Play-It-Safe Game Plan for Polarizing Times | Analysis It all started with a Super Bowl ad.. Skincare brand Cetaphil aired a heartwarming commercial during the 2024 Super Bowl on Feb. 11 honoring the newfound bond between fathers and daughters from The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million An advocacy group criticizes Hims & Hers Health for allegedly misleading Super Bowl ad promoting weight loss products, violating FDA regulations. Read more here. In 2010, only around one-third of Super Bowl ads featured a celebrity, but according to iSpot.tv, celebrities starred in around 70% of the ads in every Super Bowl since 2020. "It's a shortcut to get people's attention, to get people really excited, and to really say what your brand stands for in tying it to a personality," DDB's Aylward said. Most Super Bowl adverts plug things like fizzy drink and cars, but one of the most talked-about commercials the day after the big game was selling Jesus - and it upset several very different The 2023 Super Bowl was a great game for football fans and a terrible night for people just watching for the commercials—which is a weird thing to do, but here you are, reading this article. Super Bowl advertising has always contained a mix of the good, the bad, and the ugly. These — in no particular order — are the ugly. Groupon: The 2011 Super Bowl featured the first TV ad from then smoking hot internet company Groupon — which got incinerated following the commecial’s airing. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Cetaphil’s minute-long Super Bowl commercial shows a dad trying to bond with his daughter over football. The skin care company says it sought inspiration from teenage girls’ recent increased interest in football after entertainer Taylor Swift started dating the Kansas City Chiefs’ Travis Kelce.
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