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'Jurassic World Rebirth' trailer drops before Super Bowl. The "Jurassic Era" has come roaring back to life with a seventh film set to hit theaters on July 2, 2025. Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. 50 Brands Will Advertise At Super Bowl 2025: Here’s The Full Commercial Lineup the second most popular ad last year in the USA Today Ad Meter poll with Ben Affleck, Matt Damon and Tom Brady A 30-second commercial during Super Bow LIX costs about $7 million, though some brands have reported paying closer to $8 million, according to USA Today. Companies have paid as much as $4.5 million for pregame ads, according to Variety. Let’s take a closer look at some of the Super Bowl commercials that have already been released! Watch all of the best 2025 Super Bowl commercials, including ads featuring Matt Damon, Ben Affleck, and more. Best Super Bowl commercials: Billy Crystal stars with Meg Ryan in a Big Game ad for Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl The Super Bowl ads once again are packed with stars for 2025, touting everything from beer to tech to cruises. Bruce Haring has been a staff writer or editor at USA Today, Associated Press A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature event. By Katie Van Syckle While it is the most popular sporting event Celebrities Fuel Super Bowl 2025’s Ad Lineup: Watch Ads With Chris Pratt, Eugene Levy, Meg Ryan, Billy Crystal and More The biggest names for the big game. By Zoe G. Phillips , Carly Thomas The Ad Meter summit, a preview of Super Bowl commercials, was held in New Orleans. Speakers from major brands discussed topics like women in sports and the use of celebrities in advertising. Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. AD METER 2025: Sign up to rate all the commercials from the big game! 2002: Bud Light, "Romantic evening goes awry with satin sheets" 2001: Bud Light, "Cedric's dream date goes awry" Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Among the highly anticipated Super Bowl commercials of 2025, Budweiser's Clydesdales will return with a little, strong-willed foal in "First Delivery" New strain in Calif. Get the USA TODAY app Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025 NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more. Companies spend a fortune for just 30 The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. More: 2025 USA TODAY Ad Meter FAQs Speaking of numbers Super Bowl ads cost $7 million, with some reported to have hit $8 million— but that hasn't deterred brands at all In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance.
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