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Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Super Bowl LIX “might see only one automotive ad” -- from Stellantis-owned Jeep -- which “would be a low-water mark for a category that once dominated,” according to E.J. Schultz of AD AGE. This comes as, Kia -- one of the Super Bowl’s “most consistent advertisers” -- is “sitting out the game this year.” Kia had advertised in Kia is giving away four new vehicles as part of a Super Bowl promotion. Prizes range from a $28,090 K4 GT-Line Turbo to a $73,900 EV9 GT-Line. Kia Squares kicks off today and runs through February Only one automaker has confirmed a 2025 Super Bowl ad, with many others saying they are skipping the Big Game By E.J. Schultz . Published on January 21, 2025. Super Bowl LIX is right around the corner, and a slew of Super Bowl 2025 ads have already been teased in anticipation of football’s big day on Sunday, February 9 on Fox.. The Super Bowl is the Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Kia to sit out Super Bowl as automakers poised for minimal presence this year. It sat out the 2021 game but before that had run ads in 11 straight Super Bowls. (KIA) ES. By: 2025 01:10 PM. Steven Tyler hits the racetrack in Kia’s Super Bowl ad for the all-new Stinger sportback sedan. Kia. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of By Logan Reardon • Published January 23, 2025 • Updated on February 3, 2025 at 8:43 am NBC Universal, Inc. The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl In 2024, only three marques—Kia, BMW, and Volkswagen—ran national ads. All of these brands have confirmed they will sit out Super Bowl 59. Audi, Ford, General Motors, Honda, Hyundai, Mercedes For instance, on Tuesday, Kia announced it is running a “game within the game” to give away cars during the Super Bowl. The sweepstakes focuses on Instagram and TikTok and drives people to a The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. Subscribe To Newsletters. 2025 Super Bowl LIX Ad Center. 2025 Super Bowl Commercials; 2025 Super Bowl Advertisers; Top 2025 Super Bowl Commercials; SB LVIII Webinar - Featuring Oreo; 2024-25 NFL Insights & Reports. Super Bowl 2025 VIP Ad Center Access; 2025 Super Bowl Ad Report Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in 2025, joining several other automotive brands that are skipping this year's big game. State Farm is the other notable brand that's not in the game this year. While BMW, Kia, Toyota and Volkswagen all ran ads during last year’s game, Super Bowl LIX is set to only see spots from one carmaker, Stellantis, to promote its Jeep and Ram brands. The chart below lists preliminary plans for national Super Bowl ad spots on Sunday during Fox’s airing of the game. Super Bowl LIX ads Kia’s activation is one of several taking place this year by brands looking to capture consumers’ attention through mobile initiatives rather than through expensive Super Bowl ad buys. Video commercials from Super Bowl LIX Feb 9, 2025. from New Orleans, LA. 2017 Kia Super Bowl 51 (LI) TV Commercial “Hero’s Journey” Starring Melissa McCarthy. Kia’s activation is one of several taking place this year by brands looking to capture consumers’ attention through mobile initiatives rather than through expensive Super Bowl ad buys. A 30-second spot during this year’s broadcast reportedly cost more than $7 million. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the
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