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He Gets Us, a $100 million campaign reimagining Jesus’ message, is airing a 60-second “True Greatness” spot at Super Bowl 2025. Learn how the nonprofit Come Near, Jon Batiste’s Love Riot Festival, and AI-driven art are shaping this year’s faith-based outreach. Lerma, the lead creative agency behind He Gets Us’ previous Super Bowl spots, created the 2025 ad as well. The He Gets Us campaign launched in 2022 ahead of Super Bowl 57 and is run by nonprofit The ads haven’t been without controversy. Dallas dive bar Lee Harvey’s made a brief — less than two seconds — appearance in a “He Gets Us” ad played during last year’s Super Bowl. “He Gets Us,” the ad campaign centered around rebranding Jesus for the contemporary world, will be returning to the Super Bowl in 2025. Come Near, the non-profit that manages the “He Gets Us By Logan Reardon • Published January 23, 2025 • Updated on February 3, 2025 at 8:43 am NBC Universal, Inc. The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to “He Gets Us hosted a similar community event on the Saturday before the Super Bowl last year in Las Vegas, handing out over 1,500 hot meals and groceries to local residents,” according to From Doja Cat and Taco Bell to Post Malone and Shane Gillis for Bud Light: Watch the 2025 Super Bowl ads. 01:31 . New York CNN — US market indices are shown in real time, except for the S&P While the He Gets Us campaign is best-known for its Super Bowl ads — last year’s spot, featuring people washing each other’s feet, went viral — the sprawling PR effort is everywhere: the Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Viewers who watched Super Bowl 58 took note of a commercial with this tagline: "He Gets Us." This year, the ad campaign will run a 60-second commercial during the first half of the big game. What This image provided by He Gets Us LLC shows a scene from “Foot Washing,” the 60-second commercial from “He Gets Us” that debuted at the Super Bowl on Sunday, Feb. 11, 2024. For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” “Foot Washing," a 60-second commercial from He Gets Us, debuted at last year's Super Bowl. “He Gets Us,” the effort to connect with consumers in the name of Jesus, will be back for a third Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Jesus, Snoop and Tom . While the Saints did not make the New Orleans Super Bowl, Jesus did. “He Gets Us,” the campaign centered around rebranding Jesus for the contemporary world, is returning The Super Bowl ad time for He Gets Us is split between a 30-second spot, “Be Childlike,” which runs between the first and second quarters, and a 60-second ad called “Love Your Enemies While the He Gets Us campaign is best-known for its Super Bowl ads — last year’s spot, featuring people washing each other’s feet, went viral — the sprawling PR effort is everywhere: the The fan-made Doritos Super Bowl ads show us how advertising does, and doesn't, work January 23, 2025 North Texas family finalists for Super Bowl ad | cbs19.tv January 23, 2025 A Guide to All the Super Bowl Parties and Celebrity Events in New Orleans - People.com January 23, 2025 The most controversial ad of Super Bowl LVIII was a spot from a group called “He Gets Us.” The ad featured depictions of Christians washing the feet of a div Tom Brady and Snoop Dogg join Robert Kraft in powerful Super Bowl 2025 ad - Newsweek February 3, 2025; Martha Stewart re-creates her infamous salad moment with Matthew McConaughey in Super Bowl ad February 3, 2025; Super Bowl ads are selling for record prices — again - Sherwood News February 3, 2025
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