Dove Tackles Girls’ Body Confidence in Sports with “These Legs” Super Bowl 2025 Ad Continuing Dove’s Body-Positive Legacy. Dove’s decision to tackle this issue during the Super Bowl adds to a rich history of using prominent advertising platforms for social advocacy. Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more. Dove highlights the problem of low body confidence in young girls and Some Super Bowl commercials have already been released. Let's take a look at the best ones for 2025! Dove is using its Super Bowl ad to try and promote girls' and women's participation in Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. This year, we can expect to see ads for Super Bowl veteran brands including Anheuser-Busch (which will have five different ads for a total of three minutes), Taco Bell, Hellmann's, Doritos, Dove Almost half of all Super Bowl ads have been released, but most brands are bypassing AI. Dove’s Super Bowl ad focuses on the obstacles to keeping girls in sports. The most unexpected 2025 Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Dove unveils its new body wash formula, promising 24-hour lotion-soft skin. With the claim that just one shower can transform your skin, Dove builds anticipation for its February launch, perfectly timed with Super Bowl LIX on February 9, 2025. Get ready for softness like never before. Celebrities Fuel Super Bowl 2025’s Ad Lineup: Watch Ads With Chris Pratt, Eugene Levy, Meg Ryan, Billy Crystal and More. Marshawn Lynch reps Dove Men+Care in a Super Bowl ad this year. The 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025; The Conversation: Five Super Bowl Commercials That Deserve Places in the Advertising Speakers from well-known brands — the NFL, Dove, UberEats, Unilever, Anheuser-Busch, Hellman's, Häagen-Dazs and Instacart — spoke on one of three different panels: women in sports, the power of casting celebrities and companies brand-new to the Super Bowl commercial scene. Dove is returning to the Super Bowl with a 30-second spot that, like last year, focuses on the obstacles to keeping girls in sports. This year’s spot, with creative led by WPP’s Ogilvy, shows He Gets Us, a $100 million campaign reimagining Jesus’ message, is airing a 60-second “True Greatness” spot at Super Bowl 2025. Learn how the nonprofit Come Near, Jon Batiste’s Love Riot Festival, and AI-driven art are shaping this year’s faith-based outreach. 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025; The Conversation: Five Super Bowl Commercials That Deserve Places in the Advertising Advertising Advertising News Best Commercials of 2025 Best Dove Advertising Campaigns Best Super Bowl Commercials 2025 Hidden Gems Dove’s advert for Super Bowl is a endearing story: “These Legs” Ogilvy UK has been responsible for the advertising campaign Super Bowl 2025 commercials: See Ben Affleck and the DunKings, Tom Brady, plus more big game ads Dove is encouraging viewers to “change the way we talk to our girls” about their body types Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the
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