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Whatever theme marketers opt for, Super Bowl ads have become much more than a 30-second TV ad. There are the teasers, pre-game promotions and competitions, on-the-ground experiences on game day, and then the social media activity that looks to maintain the momentum long after the final whistle. Brands airing Super Bowl ads have a lot riding on their investments — roughly $7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to get things right. Associate Professor of Advertising and Public Relations Matthew Pittman often tells his students that a commercial that’s controversial or disliked in the Forget the hankies, bring the slapstick, say ad mavens who expect a non-controversial crop of ads in Super Bowl 59. Complete List of 2025 Super Bowl Commercials; Exclusive: Sean Hannity and A "controversial" PETA commercial was banned from airing during the Super Bowl. Super Bowl 59 is set to air on FOX this year. The big game, which will feature the Kansas City Chiefs taking on the First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Pillsbury Doughboy. David Beckham travels to America and reunites with his long-lost twin brother Dave Beckham, played by Matt Damon, in Stella Artois' 2025 Super Bowl ad. TODAY 3 rom-coms on Netflix you need to State Farm’s withdrawal from the Super Bowl 2025 stage reflects a company caught in the crosshairs of public trust and corporate accountability. While last year’s ad with Arnold Schwarzenegger painted a picture of heroism, this year’s controversy highlights the gap between a brand’s image and its actions. Below, all of the 2025 Super Bowl ads or trailers out ahead of the game on February 9, collected for your viewing pleasure. The Brutalist’s AI Controversy, New England Patriots owner Robert Kraft is back. He is again addressing racism. He is again asking America to take a hard look at itself. He is again using America's biggest game as a vehicle to A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature event. By Katie Van Syckle While it is the most popular sporting event Super Bowl 2025: More Ads Take The Field. Will They Score On Game Day? USAID Controversy Live Updates: Nearly All Of USAID’s 10,000 Global Staffers To Be Placed On Leave can’t get on In 2010, only around one-third of Super Bowl ads featured a celebrity, but according to iSpot.tv, celebrities starred in around 70% of the ads in every Super Bowl since 2020. Also read: Super Bowl 2025 social media strategies. Controversy or not, last year’s campaign worked. Super Bowl 2025 commercials and the brands buying them ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Super Bowl LIX is set to be a massive media event for the NFL in 2025 with pregame and halftime performances by Post Malone, Kendrick Lamar, SZA, and more. expect a bunch of big Super Bowl ads Carl’s Jr., which ditched its sexualized commercials eight years ago, is bringing back its bikini-and-burgers formula for the Super Bowl. TikTok influencer Alix Earle stars in a new commercial "The commercial is blatantly misleading, and poses a substantial risk of harming the approximately 200 million consumers that will see the commercial during Super Bowl LIX," the letter signed by How Much Do Super Bowl Commercials Cost In 2025? It costs $7 million to $8 million for a 30-second ad spot during the Super Bowl, according to Variety.Fox Corp. sold at least 10 commercials for The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. Subscribe To Newsletters. GoDaddy is making a long-awaited return to the Super Bowl stage after an eight-year hiatus, and it’s doing so with a bang. The internet domain registration powerhouse aims to spotlight its new AI-driven platform, GoDaddy Airo, in a 30-second commercial set to air during the fourth quarter of the Big Game on February 9, 2025.
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