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Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social This commercial was chosen as the best ever ad in the twenty-year history in a special survey of the previous poll winners in 2008. 1997 XXXI: Pepsi-Cola Computer-animated grizzly bears do their Pepsi-inspired 1980s classics with the YMCA. 1998 XXXII: Pepsi-Cola A skysurfer does aerial tricks with a goose, and they share a Pepsi afterwards The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials Reprising the stunt from last year, where the four-time Super Bowl champion tight end tried — and failed — to make a 25-yard field goal, this year's commercial featured Gronk failing again. Super Bowl Sunday is a day in which every player on the field gets to live out a lifelong dream, and that is the theme of this Honda ad from Super Bowl LI is about exactly that. For its 100th anniversary, the NFL pulled out all the stops and made the most fun commercial of Super Bowl LIV. The NFL has done similar ads since this, but it has yet to top the NFL 100 spot Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won. 1 1989 Cost of a 30-second Super Bowl commercial: $3.1 million (the first year to top the the $3-mil plateau) 2012 — Super Bowl 46 The Giants had another ring at the expense of the New England Patriots, a 21-17 win that created an interesting water-cooler convo the day after: Eli Manning, two rings. The winner will have their ad run during Super Bowl LIX. Plus, the winner will also receive a cash prize and a trip to the game. View the Doritos Super Bowl 2025 Commercial Contest finalists below. Voting has now closed, and the winner will be revealed in early February. Doritos Super Bowl 2025 Commercial Contest: Finalist No. 1 The Impact of Super Bowl Commercials: With advertisers shelling out millions of dollars for 30 seconds of airtime during the Super Bowl, the stakes are undeniably high.A successful commercial can elevate a brand’s reputation, increase consumer engagement, and drive sales, while a misstep can result in significant backlash and damage to brand credibility. Every Sports Reference Social Media Account. Site Last Updated: Wednesday, February 5, 6:41AM Question, Comment, Feedback, or Correction? Subscribe to our Free Email Newsletter Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social media these days. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual Doritos brought back “Crash the Super Bowl” to commemorate the brand’s 25th year running an ad during the Big Game, Tina Mahal, senior VP of marketing at PepsiCo Foods North America (the Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The 2023 USA TODAY Ad Meter Replay Ratings kicked off on Monday, continuing the conversations for Super Bowl commercial fans throughout the week as more and more chimed in on their favorites from advertising’s biggest stage. Fans have officially selected the winner of the Doritos Crash the Super Bowl contest. Dylan Bradshaw and Nate Norell’s Abduction reigns supreme. Doritos put Doritos Super Bowl power in the hands of its fans with a challenge, “Think you can make a better ad? Prove it.” Thousands answered the call (and the chance to win US$1 million). GM famously sat out the 2012 Super Bowl, but in general automotive companies have been the biggest spenders during the Super Bowl. The ads seemed to have little impact for Hyundai or other auto makers. The industry saw it's best month in eight years this past August, where there are no Super Bowl ads to be found. The Score: 2-4 #7 CHEERIOS The Packers defeated the Chiefs in the first AFL–NFL World Championship Game (Super Bowl I).. The Super Bowl is the annual American football game that determines the champion of the National Football League (NFL).
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