Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Pillsbury Doughboy. Doritos is hosting a “Crash the Super Bowl” contest this year that will see one lucky user-submitted commercial play at the big game. The winner gets a $1 million prize. The 2025 Super Bowl will kick off Feb. 9 at 6:30 p.m. ET / 3:30 p.m. PT. But, of course, the marquee game and the halftime show are only part of the show. Keep reading to see all the star-studded ads. By Logan Reardon • Published January 23, 2025 • Updated on February 3, 2025 at 8:43 am NBC Universal, Inc. The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to Watch all the biggest celebs in Super Bowl ads for 2025: Chris Pratt, Eugene Levy, Meg Ryan, Billy Crystal, Charli XCX, Doja Cat, Martha Stewart and more. Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the Below, all of the 2025 Super Bowl ads or trailers out ahead of the game on February 9, collected for your viewing pleasure. Kieran Culkin briefly detouring from Oscar campaigning to voice a whale The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 10 sec ago By Adrianne Pasquarelli - 1 hour 24 min ago 1 hour 56 min ago By E.J. Schultz - 3 hours 4 min ago By Jack The Atlantic bottlenose dolphin has chosen whether he thinks the Kansas City Chiefs or the Philadelphia Eagles will win for the Super Bowl on Sunday. Super Bowl ads for 2025: Aliens, sloths The winner will have their ad run during Super Bowl LIX. Plus, the winner will also receive a cash prize and a trip to the game. View the Doritos Super Bowl 2025 Commercial Contest finalists below. Voting has now closed, and the winner will be revealed in early February. Doritos Super Bowl 2025 Commercial Contest: Finalist No. 1 Now, they are back for Super Bowl LIX in 2025, and a foal is taking center stage in the ad for the first time in a decade. Budweiser’s Super Bowl LIX Ad The commercial, titled “First Delivery,” shows a foal wanting to join a beer delivery with his fellow Clydesdales . Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have As of publication, the cheapest available Super Bowl ticket is just $2,523. Super Bowl LIX tickets. Some 2025 Super Bowl tickets are still available on most major resale sites including StubHub, SeatGeek, Vivid and Ticketmaster. Shop Super Bowl LIX tickets Cheapest Super Bowl tickets. On Thursday, Feb. 6, Vivid has the cheapest Super Bowl John Stamos explains the Zeam streaming service. How Much Does a Super Bowl Commercial Cost. NPR reported last year that a 30-second spot to air during the 2024 Super Bowl cost $7 million. Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in 2025, joining several other automotive brands that are skipping this year's big game. State Farm is the other notable brand that's not in the game this year.
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