Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during Cost of the ad was $20. The online winner The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Cost of a 30-second Super Bowl commercial: $3.1 million (the first year to top the the $3-mil plateau) 2012 — Super Bowl 46 The Giants had another ring at the expense of the New England Patriots, a 21-17 win that created an interesting water-cooler convo the day after: Eli Manning, two rings. The series has even expanded outside of Super Bowl players to American Idol winners, World Series winners, and Stanley Cup finalists, among others. 8 'Hey Kid, Catch!' (Coca-Cola, 1979) Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won. 1 1989 Super Bowl XLIV in 2010 included Google’s first-ever Super Bowl spot. The ad was simple: a love story told through a series of Google searches. The ad was simple: a love story told through a Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of It's an inspired giveaway: DoorDash will provide all of the items in every Super Bowl commercial to one lucky winner, including a 2024 BMW All-Electric i5, chicken wings from Popeyes for 150-plus “This year’s Crash the Super Bowl contest winner, ‘Abduction’ is the ultimate embodiment of Doritos’ For the Bold ethos. They truly pushed the bounds of creativity with their Abduction ad,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America in a press statement. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl The winner will have their ad run during Super Bowl LIX. Plus, the winner will also receive a cash prize and a trip to the game. View the Doritos Super Bowl 2025 Commercial Contest finalists below. Voting has now closed, and the winner will be revealed in early February. Doritos Super Bowl 2025 Commercial Contest: Finalist No. 1 DoorDash's wild Super Bowl ad caught the internet by storm. Now, it's prepping delivery of the dozens of items -- including 30 pounds of mayonnaise, and three cars -- to one lucky winner. Despite the ad's popularity across social media, it didn't make one local list of the "best ads" from the 2024 Super Bowl. In a release, The Kellogg School Super Bowl Advertising Review claimed Every Sports Reference Social Media Account. Site Last Updated: Wednesday, February 5, 6:41AM Question, Comment, Feedback, or Correction? Subscribe to our Free Email Newsletter The Impact of Super Bowl Commercials: With advertisers shelling out millions of dollars for 30 seconds of airtime during the Super Bowl, the stakes are undeniably high.A successful commercial can elevate a brand’s reputation, increase consumer engagement, and drive sales, while a misstep can result in significant backlash and damage to brand credibility. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big The original contest challenged fans to create their own big game Doritos ad, with finalists to be voted on by fans, and the winner got $10,000 and a trip to the Super Bowl. It was a massive hit
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