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Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 In 2023, the last time Fox had the Super Bowl, the company pulled in nearly $600M in Super Bowl advertising revenue with spots averaging $6.5M per unit. Paramount surpassed that total revenue number last year. Fox has not yet announced its overall ad revenue for this year’s game. The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. Super Bowl advertising revenue 2003-2023 Super Bowl advertising revenue from 2003 to 2023 (in million U.S. dollars) Premium Statistic Largest Super Bowl advertisers 2022 NBC generated $578 million for in-game ads in 2022, with automotive, web-based, and financial industries leading the spending. Super Bowl ads delivered strong ROI and featured diversity and inclusion themes, according to Kantar's reports. Find out how much companies spent on in-game advertising during the Super Bowl from 2003 to 2023. See the average cost of a 30-second spot, the number of commercials, and the Halftime Show sponsors and performers. This is up from last year’s $6.5 million per 30-second ad. Looking back to last year’s Super Bowl, in-game ad revenue generated a total of $578.4 million, an impressive $143.8 million hike from the year earlier. Some $32 million in ad revenue was generated during just the half-time show. Super Bowl LVIII is set to be the “biggest ever for advertising” in the U.S. as brands spent an estimated $650M on securing TV slots around today's game. Paramount is expected to "net the more than" $650M in TV ad revenues. Super Bowl 2024 is set to be the biggest ever for advertising in the US as the world’s largest brands spend an estimated $650mn on securing TV slots around the game on Sunday. Just from national ad sales, the company is approaching $700 million in revenue, a new record for the Big Game. Two years ago, for Super Bowl 57, Fox reached around $600 million in sales. How does football’s ad revenue compare to the Super Bowl? With its global audience of 1.5billion, according to FIFA, the World Cup final in 2022 was the most-watched football/soccer game of all Super Bowl LV generated $434.5 million of in-game ad revenue, higher than the World Series and NBA finals and second only to the Olympic Games according to Kantar. NBC, the exclusive broadcasting network of Super Bowl LV, sold spots at a reported record high price of $6.5 million per 30 seconds of airtime. Further, we found that 'Strong’ Super Bowl ads receive three times the ROI of ‘Average’ Super Bowl ads and drive 40% higher ad recall. In our latest research, we explore the secrets behind the best Super Bowl ads of all time, what consumers are looking for from brands, how ads during the 2023 game performed, and more! From advertising to tourism, it fuels industries and generates billions annually. Here’s a look at its economic impact: Advertising: $7 Million for 30 Seconds . In 2024, a 30-second Super Bowl ad cost $7 million. Fox’s last Super Bowl telecast, in 2023, generated around $600 million in total ad revenue tied to the main event and ancillary programming. Fox will be able to squeeze some extra commercials What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue And how the company avoided the soft TV ad market. Fox recorded record revenues for Super Bowl 57. Robin Alam/Icon Sportswire via Getty Super Bowls ranked by total advertising revenue 2012; Super Bowl LVIII preferred winner 2024; Money bettors expect to spend on Super Bowl LVIII in the U.S. 2023-2024; Super Bowl 50 revenue by 📊 Super Bowl Advertising Revenue The Super Bowl is one of the sporting events with the highest advertising investment in the world. In 2024, companies spent $650 million on ads during the event The 2020 Super Bowl generated a record-breaking $448.7 million in ad revenue in under four hours of game time, according to Kantar analysis. This represented an increase of 33% over the 2019 Super Bowl and exceeded the previous in-game record of $430 million seen in 2017 when an overtime period led to extra commercial airings.
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