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Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025. Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Data came from Ad Age. 1967 What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Cost of a Super Bowl Commercial Over the Years When the game made its debut in 1967, a Super Bowl ad could be had for what now seems like the modest price of $42,500. Adjusted for inflation, that’s about $383,400 worth of buying power in today’s market, according to the Bureau of Labor Statistics’ CPI inflation calculator . How have Super Bowls ads changed over the years? These were the prices for a 30-second commercial in recent Super Bowl history (in reverse chronological order): 2022: $6.5 million Average Super Bowl Commercial Cost Over The Years. “Super Bowl ad costs have nearly doubled over the past decade, from $4M in 2014 for a 30 second ad, to more than $7M in 2024, for a similar How Super Bowl Ad Prices Have Changed Over Time. The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today). As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. CBS sets huge price for Super Bowl ads in 2024, history of prices here’s everything you need to know about Super Bowl ad costs in 2024 and the history of Super Bowl ad costs over the years. Cost of a Super Bowl Commercial Over the Years. When the game made its debut in 1967, a Super Bowl ad could be had for what now seems like the modest price of $42,500. Adjusted for inflation, that Super Bowl ad costs have skyrocketed over the years. In 1967, a 30-second spot cost just $37,500. The Super Bowl’s massive viewership and cultural significance drive up ad prices year after Super Bowl 59 ticket prices are well below last year's. That's just one sign of declining interest in Sunday's game in New Orleans. Rate this years' commercials on USA TODAY's Ad Meter. How much do Super Bowl commercials cost in 2025? A lot. Prices have gone up nearly every year since then, jumping from $5.6 million in 2021 to $7 million in 2023 and $8 million this year. Over the years, the cost of Super Bowl tickets has increased dramatically. Back in 1967, when the first Super Bowl took place, fans could get a ticket for just $10. Fast forward to 2023, prices have skyrocketed to a whopping $6,000 for an average ticket. Cost of a Super Bowl Commercial Over the Years When the game made its debut in 1967, a Super Bowl ad could be had for what now seems like the modest price of $42,500. This year's Super Bowl tickets are at lower prices compared to the same point as last year, according to TickPick. The average ticket price is $6,645, per TickPick, significantly less than last year. That's the same as 2023 and a significant increase from the $6.5 million price tag in 2022. Read more: Elon Musk and Mark Cuban in full agreement over Super Bowl LVIII betting How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast.
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