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Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Compare prices for every Super Bowl since 1967. Skip to Article. Set weather. Back To Main Menu Close. Ads, which are typically aired in 15-second, 30-second and 60-second sports, cost even The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. 70+ KPIs per store; NFL Super Bowl XLVII price of ticket packages 2013 ; Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S The price for a 30-second ad? Over $7 million. This price point mirrors the rates of the past two years, where advertisers paid between $6.5 million and $7 million per 30 seconds during Super Bowl The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined The most expensive Super Bowl commercials aired in 2020, according to GoBankingRates, which estimated that two 90-second ads that year from Amazon and Google are vying for the priciest ads in the According to Front Office Sports and Statista, brands will pay a record $7 million to snag a 30-second commercial slot for this year's Super Bowl. That's $233,333 per second of airtime. That's As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. The event’s cultural significance plays a role too. Super Bowl ads often become talking points beyond the game itself. This extended impact justifies higher prices for many brands. How do Super Bowl ad prices compare to previous years? Super Bowl ad prices have risen steadily over time. In 2023, 30-second spots cost around $7 million. Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. A 30-second Super Bowl ad cost $4.25 million in 2015 and just $37,500 in 1967, according USA Today’s (GCI) Ad Meter. What viewers can expect Brands are already starting to tease viewers with Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, the price was around $6.5 million, while in 2023 and 2024, it rose to $7 million, and for 2025, it has surpassed The ad, which features comedian Eugene Levy, will be the brand’s first Super Bowl commercial in five years. The 30-second spot builds on the product’s “wow moment” — the reaction people What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. Ad Age reports a price of $7 million for a 30-second ad during Super Bowl 58, According to Statista, there are between 80 and 100 ads per Super Bowl, with the Some Super Bowl advertisers are paying more than $250K per second Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers NBC, the home for Super Bowl 56, has not reported the official prices for each Super Bowl ad spot, Price of 30-second commercial: 1967: $37,500/$42,500 (Multiple networks) 1968: $54,500: 1969 As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. The $16.2 million dollar tie between Google and Amazon in 2020 for most expensive Super Bowl ad, for instance, has since been surpassed repeatedly. Below are the most expensive commercials to air during the Super Bowl.
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