Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. Here's what 30 The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. As per the report, brands were willing to invest upwards of $8 million to run ads during Fox’s 2025 Super Bowl broadcast. That being said, here is the cost of 30-second Super Bowl ads since 1967: Bottom line: At the cost of $5.6 million, the 2020 Super Bowl commercials are still the most expensive to date, beating out 2021’s commercial costs by $100,000. The most memorable commercial of Super Bowl LIV was Google’s “Loretta,” which tells the story of an elderly man using Google Assistant to remember his late wife. The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Data came from Ad Age. 1967 Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 Advertisers were forecast to spend eight million U.S. dollars on average to air a 30-second-long commercial during the Super Bowl LIX broadcast in 2025. in Super Bowl history 1967-2024 How Super Bowl Ad Prices Have Changed Over Time The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Super Bowl Commercial Price History Before we get into this year’s prices let’s take a look back at the cost of Super Bowl commercials through the years. As you can see they started out under $50K back in 1967 and slowly increased those first few decades. Last year’s Super Bowl was the most-watched telecast in history with an average of 123.4 million viewers across TV and streaming platform. That figure can be put down, in part, to a surge in This year’s Super Bowl will stream live on Tubi, the first time the Big Game will be available on a free ad-supported streaming platform. The Fox-owned streamer’s coverage presents a unique The cost of a Super Bowl commercial in 2025 is around $7 million. See who paid to be part of Super Bowl 2025. Super Bowl commercial price history. Here's what 30-second Super Bowl ads have As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. The $16.2 million dollar tie between Google and Amazon in 2020 for most expensive Super Bowl ad, for instance, has since been surpassed repeatedly. Below are the most expensive commercials to air during the Super Bowl. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years:. Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl III, 1969 – $55,000 Super Bowl ticket prices history Here's what the average ticket cost for the five preceding Super Bowls, per SeatGeek: Super Bowl 58: $12,128 (Allegiant Stadium, Las Vegas — San Francisco 49ers Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years:. Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl III, 1969 – $55,000 Compare prices for every Super Bowl since 1967. Skip to Article. See Super Bowl commercial costs for 2025 compared to past years: Super Bowl: Year: Cost: LIX (59) 2025: $8,000,000: LVIII (58)
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