Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025. Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Data came from Ad Age. 1967 The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Bottom line: At the cost of $5.6 million, the 2020 Super Bowl commercials are still the most expensive to date, beating out 2021’s commercial costs by $100,000. The most memorable commercial of Super Bowl LIV was Google’s “Loretta,” which tells the story of an elderly man using Google Assistant to remember his late wife. How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. Cost of a Super Bowl Commercial Over the Years When the game made its debut in 1967, a Super Bowl ad could be had for what now seems like the modest price of $42,500. Adjusted for inflation, that’s about $383,400 worth of buying power in today’s market, according to the Bureau of Labor Statistics’ CPI inflation calculator . In recent years, between 70 and 100 commercials have aired during each Super Bowl game, adding up to around 40 minutes of commercials. In 2012 (New York Giants 21 - New England Patriots 17), Super Bowl ads cost $3.5 million ($4.9 million today) for a 30-second spot. A 30-second Super Bowl ad cost $4.25 million in 2015 and just $37,500 in 1967, according USA Today’s (GCI) Ad Meter. What viewers can expect Brands are already starting to tease viewers with The average price for a Super Bowl commercial has increased as the audience has. That makes sense, but at some point I'm going to need these business nerds to do a little cost-benefit analysis. Every year it seems like the price of a Super Bowl commercial is on the rise, and that’s pretty much true. Last year’s game saw broadcasters charge $7 million for 30 seconds of ad time and it Ongoing updates of the latest Super Bowl 2025 commercials. Brand Marketing Brand ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. Super Bowl 59 ticket prices are well below last year's. That's just one sign of declining interest in Sunday's game in New Orleans. Rate this years' commercials on USA TODAY's Ad Meter. Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president Last year a Super Bowl ad spot sold for a reported $7 million and advertisers were rewarded with the largest television program audience in U.S. history. This year a 30-second spot in some cases The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. The high demand seems to have pushed Super Bowl ad prices to a new record. This year, the cheapest 30-second spots cost a record $8 million, with many advertisers shelling out more for longer or
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