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The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined How Super Bowl Ad Prices Have Changed Over Time The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 The cost of a Super Bowl commercial carried the same price tag in 2024 as in 2023: $7 million for 30 seconds of air time, according to NPR. CBS last carried a Super Bowl in 2021, when the Chiefs As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Every year it seems like the price of a Super Bowl commercial is on the rise, and that’s pretty much true. Last year’s game saw broadcasters charge $7 million for 30 seconds of ad time and it See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper The price for 30 seconds of ad time on Tubi started at $1 million, with some deals ending up at $2 million as buyers rushed to grab units, according to the buyers. Super Bowl 59 ticket prices are well below last year's. That's just one sign of declining interest in Sunday's game in New Orleans. How much a Super Bowl commercial costs this year. Advertisers were forecast to spend eight million U.S. dollars on average to air a 30-second-long commercial during the Super Bowl LIX broadcast in 2025. NFL Super Bowl XLVII price of ticket ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached Super Bowl ads have hit $8 million each, as advertisers shell out big bucks to get their products in the spotlight. That’s a $500,000 rise in advertising price compared to last year and is a A handful of Michigan companies ponied up as much as a reported $8 million to secure 30 seconds of ad space for Sunday's Super Bowl 59. They include Little Caesars, promoting their latest Crazy
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