Yes Catherine O’Hara can play pickleball and she does enjoy an occasional beer. And while O’Hara has been in a Super Bowl commercial before, it was a brief appearance in a Nissan ad in Inside the 2024 E-Trade pickleball ad The E-Trade babies are back in the Super Bowl for the third consecutive year. And this time, they're getting into pickleball. The 60-second spot, titled "The ULTRA Hustle," features the unlikely duo of Academy Award nominee Dafoe and Emmy winner O'Hara as pickleball sharks who hustle their way to victory — and free beer. The 60-second spot, titled "The ULTRA Hustle," features the unlikely duo of Academy Award nominee Dafoe and Emmy winner O'Hara as pickleball sharks who hustle their way to victory — and free beer. NEW YORK — Willem Dafoe and Catherine O'Hara are trading Hollywood for the pickleball court in Michelob ULTRA's latest Super Bowl commercial, set to air during Super Bowl LIX. The 60-second spot The 60-second spot, titled "The ULTRA Hustle," features the unlikely duo of Academy Award nominee Dafoe and Emmy winner O'Hara as pickleball sharks who hustle their way to victory — and free beer. Willem Dafoe and Catherine O'Hara star as pickleball hustlers in Michelob Ultra's 2025 Super Bowl ad. Author: TEGNA Digital Published: 9:03 AM EST January 28, 2025 The 60-second spot, titled "The ULTRA Hustle," features the unlikely duo of Academy Award nominee Dafoe and Emmy winner O'Hara as pickleball sharks who hustle their way to victory — and free beer. Willem Dafoe and Catherine O’Hara Are Pickleball Hustlers in Michelob Ultra’s Super Bowl Ad. The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it Super Bowl LVIII is here at last, with the Chiefs and the 49ers squaring off in Las Vegas this Sunday. An anticipated record-breaking audience eagerly awaits to witness the outcome of football’s, and maybe all club sports’, greatest annual showdown. However, amid the game, another aspect vies for equal attention—the ad breaks The Super Bowl spot is “The Ultra Hustle,” which promotes friendly competition on and off the court or field. “For me, it was such a thrill to be a part of this Super Bowl commercial, so I have Michelob ULTRA to thank for making me feel very cool,” said O’Hara in a press release. “I just know that people will see this and have a Pickleball will make its presence felt during Super Bowl LIX courtesy of a creative Michelob ULTRA commercial. This marks the second year in a row that pickleball will be featured in conjunction with the most watched sporting event of the year. Catherine O'Hara and Willem Dafoe team up as pickleball hustlers in Michelob ULTRA Super Bowl ad In an unexpected twist on the classic David versus Goliath tale, E*TRADE Super Bowl Ad 2024 takes to the pickleball court, pitting the wits and agility of two savvy babies against the physical might of two adults. Budweiser’s 2025 Super Bowl ad was intended as a regional buy. However, after its leading man (a cute Clydesdale foal) was well-received by fans, the brand changed its mind and decided to air a LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to A lively pickleball match begins, with two adults squaring off against two babies who quickly size up the competition. Undaunted by their opponents' statures, one baby boosts morale by affirming their readiness, citing the support of E*TRADE from Morgan Stanley. While the adults suggest refining their banter, the babies steer the conversation towards more pressing matters, like retirement Advertisers also worked to appeal to Generation Z, which Cranford said enjoys social shopping, or finding new products and seeking recommendations online. Super Bowl commercials expected to target Gen Z this year include a Taco Bell ad featuring Doja Cat and a Mountain Dew commercial highlighted by a game of kickball with yetis. E*Trade Baby Becomes Trash-Talking Pickleball Phenom in Super Bowl Ad New creative partners 72andSunny bring back the spokes-infant for a third-straight Big Game appearance The 60-second spot, titled "The ULTRA Hustle," features the unlikely duo of Academy Award nominee Dafoe and Emmy winner O'Hara as pickleball sharks who hustle their way to victory — and free beer.
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