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Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! The 2025 Super Bowl Ad Meter winner will be announced live on the "NBC's TODAY" and at admeter.usatoday.com the morning after the big game. “For 37 years, USA TODAY Ad Meter continues to hold USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Commercials have long been a huge part of the Super Bowl experience for Americans, AD METER 2025: Sign up to rate all the commercials from the big game! 2002: Bud Light, "Romantic evening goes Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. AD METER 2025: Vote on the big game's best commercials. the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to 2017 Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the Ad Meter will remain open until 1 a.m. ET/10 p.m. PT the night of the Super Bowl. The 2025 USA TODAY Ad Meter winner will be announced on the morning of Monday, February 10. Time and network are TBD. Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature event. By Katie Van Syckle While it is the most popular sporting event Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. AD METER 2025: Sign up to rate all the commercials from the big game! AD METER 2025: Vote on best commercials How much does a Super Bowl commercial cost in 2025? A 30-second commercial during Super Bowl 59 costs about $8 million. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. AD METER 2025: Vote on the big game's best commercials. the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to 2017 Let's take a trip down memory lane and revisit the five highest-rated commercials in Ad Meter ratings from the 2015 Super Bowl — which includes an interesting slice of history at the top. 5. Doritos, "Middle Seat" -- 6.71. Doritos has been a Super Bowl commercial favorite for years, and the snack brand certainly showed up in 2015. AD METER 2025: Sign up to rate all the commercials from the big game! We actually have an answer for that! Thanks to Ad Meter data, there are a bunch of commercials that have gotten some awful grades. Rate the Super Bowl's biggest ads:Registration to be an Ad Meter panelist is now open. Of course, it also blends the larger-than-life personalities, which are on full display in the first teasers unveiled by the brand. AD METER 2025: Sign up to rate all the commercials from the big game! Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game. Ad Meter - You vote History in cars 📷 💸 to
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