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Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Super Bowl 58 is over, but the big game's commercials will live forever.. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early preview of their Super Bowl ads and explaining the process of creating them. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across the Super Bowl advertising landscape as it relates to sports, entertainment and pop culture on Super Bowl Sunday. The 2025 Ad Meter program features interactive ratings, exclusive video programming and analysis around the most anticipated Another great partnership that has elevated the Ad Meter ratings, YouTube is back for Super Bowl 57, which includes the brand's exclusive big-game commercial platform, AdBlitz. We'll be checking The 2025 Super Bowl Ad Meter winner will be announced live on the "NBC's TODAY" and at admeter.usatoday.com the morning after the big game. “For 37 years, USA TODAY Ad Meter continues to hold Presented by H&R Block, Ad Meter invites consumers to rate Super Bowl LVIII commercials USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 36th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment around Super Bowl commercials. Since 1989, USA TODAY Ad Meter continues to have significant impact across the advertising landscape The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, Ad Meter Home FAQs Super Bowl News AD METER AD METER 2025: Vote on the big game's best commercials. the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to 2017 Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. Let's take a trip down memory lane and revisit the five highest-rated commercials in Ad Meter ratings from the 2015 Super Bowl — which includes an interesting slice of history at the top. 5. Doritos, "Middle Seat" -- 6.71. Doritos has been a Super Bowl commercial favorite for years, and the snack brand certainly showed up in 2015. AD METER 2025: Sign up to rate all the commercials from the big game! We actually have an answer for that! Thanks to Ad Meter data, there are a bunch of commercials that have gotten some awful grades. AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. AD METER 2025: Vote on the big game's best commercials. the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar cycle from 2015-2017 Stella Artois heads to the Super Bowl commercial stage this year to help David Beckham meet his long-lost twin brother Other David. The 60-second spot from the Anheuser-Busch brand follows the Zeta Global says it has seen a 192% jump in interest for Super Bowl 59's commercials. And that's on top of the sizable 59% jump in interest from February 2023 that Zeta measured ahead of Super
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