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the 1980s: the birth of the Super Bowl ad phenomenon. The 1980s marked a turning point for Super Bowl ads. As the game’s viewership grew, so did the ambition of advertisers. Brands began to realize that the Super Bowl was more than just a football game - it was a cultural event that brought families and friends together. Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear When it comes to modern Super Bowl commercials, few companies have had as many hits as Anheuser-Busch. The company got the millennium started with it's classic "Wazzup" ad, and it has continued to The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second The most famous campaign, featuring three elderly women, is one of the most memorable ads in Super Bowl history. 13. Pepsi — 'A New Can' Super Bowl: The ads and commercials that air during the Super Bowl are created by some of the most talented marketing professionals in the business. The most recent Super Bowl saw record viewership, shares and ratings during the broadcast which contained the ad slots for advertising. The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. Every Sports Reference Social Media Account. Site Last Updated: Wednesday, February 5, 6:41AM Question, Comment, Feedback, or Correction? Subscribe to our Free Email Newsletter The classic Mac ad, in which a woman hurls a sledgehammer through a big screen TV broadcast of a barking dictator, “established the Super Bowl as the unofficial high holiday of capitalism Super Bowl commercials over the years have tried to make us laugh, cry -- and most importantly -- buy stuff. Today a 30-second slot goes for $5 million, but back in 1967 it was a different story. Keller: Super Bowl ads will target women more than ever in 2025 - YouTube February 4, 2025; Super Bowl 2025 commercials: All the ads you'll see during Super Bowl 2025 - Marca.com February 4, 2025; The 2025 Super Bowl commercials already catching attention - NewsNation February 4, 2025 Rodas is a marketing professor at the University of Illinois Urbana-Champaign, and a self-described “big fan” of Super Bowl ads — in her household, talking is allowed during the game but not during commercials. Rodas told NPR, “[Super Bowl ads are] like mini-movies. [Advertisers] hire these big celebrities. The production value is insane. The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. Budweiser has long been synonymous with Super Bowl commercials, creating some of the most memorable ads in the event’s history. Since the 1970s, the brand has used the Super Bowl as a prime stage to showcase its iconic advertising, often blending humor, emotion, and Americana themes. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL
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