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Inspired by the story of two-time Super Bowl champion Osi Umenyiora, the NFL turned the spotlight on itself during the sport’s biggest night, putting Accra, Ghana on center stage in the process. A young boy from Ghana discovers that it doesn’t matter where you’re born, if you’re born to play football. Watch live local and primetime games, NFL RedZone The NFL aired a 2:29 min #SuperBowl ad teaser themed “ Born To Play ” shot in Accra, Ghana featuring three of the league’s top stars— Saquon Barkley, Justin The selection of Ghana as the filming location for the Super Bowl ad signifies the growing recognition of football talent emerging from Africa. Furthermore, airing the ad during one of the most-watched sporting events globally provided a significant platform to promote inclusivity and diversity within the NFL . The decision to shoot the film in Ghana, employing over 90 local crew members and a cast of 400 Ghanaians, adds to the commercial’s genuine feel and spotlights the NFL’s commitment to fostering talent and stories from across the globe. A young boy from Ghana discovers that it doesn't matter where you're born, if you're born to play football. Go behind the scenes of the NFL's Super Bowl commercial "Born to Play." NOW PLAYING NFL Super Bowl commercial in Ghana. 🚨ICYMI🇬🇭🏈🇺🇸: The @NFL aired a 15-sec #SuperBowl ad teaser shot in Accra, Ghana featuring three of the league’s top stars— Saquon Barkley, NFL Super Bowl LVIII Ghana Ad#nfl #nflghana #nflafrica The NFL Hands Off Its Brand of Football to the World in Super Bowl Ad The league's latest partnership with 72andSunny takes stars Justin Jefferson, Saquon Barkley and others to Ghana as it expands NFL Super Bowl commercial in Ghana. The league swapped the typically lush greenery of American football fields for an Accra marketplace, turning the trade center into an obstacle course fit for The NFL is set to spotlight its expanding global initiatives in its 2024 Super Bowl commercial, as revealed in a teaser released on Sunday featuring three of the league’s top stars navigating downtown Accra, Ghana. How the NFL brought its Super Bowl ad production—and players—to Ghana 72andSunny execs on the making of ‘Born to Play,’ the league’s latest eye-catching halftime commercial By Tim Nudd . On January 28, 2024, the NFL unveiled a snippet of a new Super Bowl commercial shot in Accra, Ghana.. The 15-second teaser was shot in one of Accra's commercial centres, Makola showing NFL superstars as they chased down a young Ghanaian student through the densely populated market. This year 2024 Super Bowl commercial is part of the sport’s focus on its growing global initiatives. The NFL aired a 15-sec Super Bowl ad teaser shot in Accra, Ghana featuring three of the league’s top stars, Saquon Barkley, Justin Jefferson, & Cameron Jordan. In subsequent Super Bowl ads, the NFL and 72andSunny explored themes of inclusion—handing the ball to a young, diverse, pandemic-tested, technologically savvy generation of fans. Inspired by the story of two-time Super Bowl champion Osi Umenyiora, the NFL turned the spotlight on itself during the sport’s biggest night, putting Accra, Ghana on center stage in the process. On the streets of Accra, Ghana, NFL stars Saquon Barkley, Justin Jefferson, and Cameron Jordan surprise locals with their presence, showcasing their gridiron prowess amidst the city's vibrant streets. With electrifying moves, they captivate onlookers, turning sidewalks into fields of dreams. In this fleeting encounter, football transcends boundaries, uniting cultures in moments of pure The NFL is set to spotlight its global initiatives in the upcoming 2024 Super Bowl commercial. The teaser, revealed during Sunday’s AFC championship game on CBS, features star players Saquon Barkley, Justin Jefferson, and Cameron Jordan navigating the vibrant ‘Kantamanto’ market in Accra, Ghana. Directed by Andrew Dosunmu, the teaser, part of the “Born to [] America’s National Football League (NFL) has shot a commercial at the popular Makola Market in Accra, Ghana ahead of Super Bowl LVIII. Ghana owns a spot in Super Bowl LVIII and it’s an epic ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL
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