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Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; As per the report, brands were willing to invest upwards of $8 million to run ads during Fox’s 2025 Super Bowl broadcast. That being said, here is the cost of 30-second Super Bowl ads since 1967: The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. This $8 million figure represents an increase of 88% from a decade ago — and a more than 20,000% jump from the first-ever Super Bowl. A 30-second Super Bowl ad cost $4.25 million in 2015 and A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. The most expensive Super Bowl commercials aired in 2020, according to GoBankingRates, which estimated that two 90-second ads that year from Amazon and Google are vying for the priciest ads in the AD METER 2024: Sign up to rate all the commercials from the big game! To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles That's $233,333 per second of airtime. The cost of ad slots has increased 16,371% since the first Super Bowl was played in 1967, Front Office Sports reports. The first 30-second ad for Super What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. This is the second straight year the cost of a Super Bowl commercial has gone up by 20 percent or more. It cost companies $6.5 million for a 30-second ad during NBC's broadcast, according to NBC Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, the price was around $6.5 million, while in 2023 and 2024, it rose to $7 million, and for 2025, it has surpassed Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today). Drilling down a little further, let’s look at the five most expensive 30-second ad spots during the 2020/21 broadcast television season, according to a Statista report : Super Bowl commercial cost per 30 seconds ad slot It’s hard to imagine now, but the very first Super Bowl in the 1960s charged just $37,500 for a 30-second spot . It wasn’t until 1995 that prices crossed the $1 million threshold, reaching $1.15 million that year . The cost of a 30-second Super Bowl commercial has increased over 12,000 percent since Super Bowl I in 1967. The Super Bowl isn’t just an event for people to watch football. It’s an advertising spectacle. Companies drop millions of dollars for a 30-second ad slot, hoping to get the attention of How much does a 30-second Super Bowl ad cost? The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. that amounts to an average cost of over $233,333 per second. Super Bowl ads cost $7 million, with some reported to have hit $8 million— but that hasn't deterred brands at all. The cost for 30 seconds in the national block is approximately $7 million, matching the price tag from the past few years. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl III, 1969 – $55,000; Super Bowl IV, 1970 – $78,200;
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