From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars) [Graph], The Guardian, January 29, 2025. [Online]. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Data came from Ad Age. 1967 Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 – Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today). Drilling down a little further, let’s look at the five most expensive 30-second ad spots during the 2020/21 broadcast television season, according to a Statista report : Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 How Much Super Bowl Commercials Cost in 2023, and Through the Years Super Bowl ads are a national phenomenon that has evolved over time By Kristen Conti • Published February 2, 2023 • Updated Here's the latest updates on what brands have Super Bowl commercials for the 2025 Ad Meter ratings, as well as teasers that have been released for this year's advertising campaigns. AD METER 2025: Sign up to rate all the commercials from the big game! Brands with Super Bowl 2025 commercials. Angel Soft; Booking.com; Bosch; Bud Light; Budweiser This year’s Super Bowl will stream live on Tubi, the first time the Big Game will be available on a free ad-supported streaming platform. The Fox-owned streamer’s coverage presents a unique State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in the broadcast, cut down to a 30-second version from the 60-second spot that ran Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in How much do Super Bowl TV ads cost? Updated Feb. 5, 2025 4:47 p.m. ET share. facebook x reddit link. The first Super Bowl in 1967 cost just $40,000. By 1980, the year of Mean Joe Green's Coke commercial, the price was up to $723,000. Super Bowl ad prices adjusted for inflation Jon Terbush Since 2017, the average cost of a Super Bowl ad has continued to skyrocket. In 2018, the cost of a 30-second Super Bowl commercial was $5.2 million. In 2019, the average cost of a 30-second ad Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years:. Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl III, 1969 – $55,000 For the Super Bowl ad cost function, graphing helps us visualize how costs have evolved over time.When graphing a piecewise function like ours, begin by plotting the
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