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From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. This $8 million figure represents an increase of 88% from a decade ago — and a more than 20,000% jump from the first-ever Super Bowl. A 30-second Super Bowl ad cost $4.25 million in 2015 and Related: The Price Tag's a Lot More Than a Quarter(back)—Here's How Much Super Bowl Tickets Cost in 2025. This would be the third year in a row that a 30-second Super Bowl ad costs $7 million. How much did Super Bowl commercials cost in past years? The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million today. State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in the broadcast, cut down to a 30-second version from the 60-second spot that ran Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Here's the latest updates on what brands have Super Bowl commercials for the 2025 Ad Meter ratings, as well as teasers that have been released for this year's advertising campaigns. AD METER 2025: Sign up to rate all the commercials from the big game! Brands with Super Bowl 2025 commercials. Angel Soft; Booking.com; Bosch; Bud Light; Budweiser How Much Do Super Bowl Commercials Cost In 2025? It costs $7 million to $8 million for a 30-second ad spot during the Super Bowl, according to Variety.Fox Corp. sold at least 10 commercials for This year’s Super Bowl will stream live on Tubi, the first time the Big Game will be available on a free ad-supported streaming platform. The Fox-owned streamer’s coverage presents a unique Hims and Hers offers a lower cost subscription 12 month plan for its weight loss product. Hims & Hers. Telehealth company Hims & Hers is running its first Super Bowl ad and it appears to be poised Meanwhile, the very first Super Bowl in the 1960s had ad costs of $37,500 for a 30-second time slot. And for comparison, ads that run during the NFL season during Sunday Night Football are Super Bowl ads cost $7 million, with some reported to have hit $8 million— but that hasn't deterred brands at all. The cost for 30 seconds in the national block is approximately $7 million, matching the price tag from the past few years. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country The Super Bowl is one of the biggest sporting events in the world, with more than 90 million viewers tuning in from the US alone.But football is not all the Big Game is famous for: arguably the half-time show and the Super Bowl ads that accompany it are just as memorable – and that creates a great opportunity for marketers. A 30-second Super Bowl ad cost $4.25 million in 2015 and just $37,500 in 1967, according USA Today’s Ad Meter. datawrapper-chart-dslu1 What viewers can expect
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