What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The Super Bowl is a great time to enjoy some special and unique commercials, but how much do they cost? Here are the numbers. How much do Super Bowl TV ads cost? Updated Feb. 5, 2025 4:47 p.m. ET In recent years, between 70 and 100 commercials have aired during each Super Bowl game, adding up to around 40 minutes of commercials. In 2012 (New York Giants 21 - New England Patriots 17), Super Bowl ads cost $3.5 million ($4.9 million today) for a 30-second spot. The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Super Bowl Ad Prices and Trends. It has been estimated that a whopping 98.8% of viewers stay glued even during ad breaks. This inspires a $7 million price tag for a 30-second spot, which might seem jaw-dropping. But, that is just the tip of the iceberg, with an intricate procedure. Marketing During the (Live) Super Bowl. Advertising and marketing live during the Super Bowl is a long and expensive process. Here are some critical tips if you’re considering buying Super Bowl ad space in the future. When should you buy Super Bowl ad space? Those considering 2025 should make the decision as soon as possible. Super Bowl commercials are among the most expensive ad spots on television, and they’re characterized by expensive production and off-the-wall ideas. This year’s Super Bowl ads were no different. In addition to some exciting movie trailers, we were treated to funny, star-studded, heartwarming, and just all-around clever ads for a variety of Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Super Bowl 2025 Ads Are Trickling Out: Here's What You Can Watch Right Now - CNET February 6, 2025; Glen Powell becomes intense Goldilocks in Ram Super Bowl ad - TODAY.com February 6, 2025; Dad Turns Fatherhood Into Work Experience in Google Super Bowl Ad - TODAY.com February 6, 2025; Best Super Bowl commercials of 2025 - FOX Sports February 6 John Lund / Getty Images The high price of a Super Bowl ad is hardly a secret. While a 30-second spot cost advertisers an estimated average of $2.2. million in 2001, the price has incrementally Cheapest Super Bowl tickets. On Thursday, Feb. 6, Vivid has the cheapest Super Bowl tickets among any of the biggest resale sites. Vivid cheapest Super Bowl ticket: $2,523; StubHub cheapest Super AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Homes.com Super Bowl LIX Ads Confidently Proclaim the Company’s Belief: Homes.com is the Best Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super 30-Second Super Bowl Ads Cost Upward of $8 Million Each—Here Are the Stunning NFL-Themed Homes You Can Buy for That Same Price By Lisa Johnson Mandell Fox has "created a waitlist for brands looking to buy Super Bowl commercial inventory," following what four media buyers "described as unprecedented demand for this year’s game," according to Parker Herren of AD AGE. One of the media buyers said that the market for Super Bowl 2025 has "been the most robust" of their career. Competition among advertisers is fierce—so much so that they are reportedly being charged upward of $8 million per 30-second ad that runs during the 2025 Super Bowl, according to a report by The Food You can buy a Dunkin’ tracksuit from its 2025 Super Bowl commercial Dunkin' and Juicy Couture are teaming up for an "extremely limited drop" of Bedazzled tracksuits available in pink or
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