As hundreds of millions of people tune in to the 2024 Super Bowl on Sunday, the Hostages and Missing Families Forum is unveiling its own game-time ad campaign on social media, calling on Americans Super bowl ad calls on Americans to lobby in support for the release of 136 hostages who remain in Hamas captivity. The campaign was created by Israel's Nati Visit LifeShiftr.com here to access a form to request your local representative work for the release of the hostages in Hamas captivity. Related Tags Super Bowl hostage Advertising Gaza hostages The campaign appears to be a typical Super Bowl-related ad until Rapaport reverts to his usual foul-mouthed speech as he urges viewers’ help in getting the hostages released. (JNS) Israel kicked off an advertising campaign in the United States on Super Bowl weekend to bring attention to the plight of the 136 hostages still in the hands of the Hamas terrorist group in Gaza. The campaign appears to be a typical Super Bowl-related ad, until Rapaport reverts to his usual foul-mouthed speech as he urges viewers’ help in getting the hostages released. The upcoming Super Bowl game will feature a commercial featuring Israeli fathers held hostage by Hamas with a vow to bring them home. Follow Israel Hayom on Facebook, Twitter, and Instagram The ad, which will be aired in the most viewed segment in television all year, will cost an estimated $7 million. The man who helped Rev. Martin Luther King Jr. write the “I Have a Dream” speech will appear in a Super Bowl commercial from the Foundation to Combat Antisemitism (FCAS). The organization, founded by New England Patriots owner Robert Kraft, purchased a 30-second advertisement for the Super Bowl that will include lawyer and speechwriter It wasn’t a Super Bowl ad, exactly, but a message from Israel’s government, drawing attention to the Israeli dads still being held in captivity by Hamas, was watched by millions during the Super Bowl who were streaming the game on smart TVs on Paramount+. The spot was dedicated to all the dads — “the funny [] Israel's National Public Diplomacy Directorate released videos, ahead of the Super Bowl, aimed at “raising awareness of the 136 hostages that remain in Hamas captivity”.The videos are to be Super Bowl ad calling for release of hostages held by Hamas (Photo: Screenshot) Brands from various sectors, including confectioneries like Lindt, Oreo, Nerds, M&M's, fast food chains such as A Super Bowl advertisement that the Jewish state purchased to call attention to hostages being held captive in the Gaza Strip by Hamas “undermines the integrity of broadcasting standards” and “misleads the public by not providing necessary context about the ad’s origins.” Other ads premiering on Super Bowl weekend will call attention to the Israeli hostages in Gaza. Ads produced by the Israeli government will air in some places Super Bowl viewers are likely to see The Foundation to Combat Antisemitism (FCAS), founded by New England Patriots owner Robert Kraft, will air its second ever Super Bowl commercial on Sunday and the 30-second spot this year features Israel purchases Super Bowl ads to draw attention to plight of 136 hostages Diaspora Affairs Ministry and the Public Diplomacy Directorate hope to reach tens of millions of Americans with videos Israel’s Diaspora Ministry and the National Information Directorate has sponsored an ad that will air on Paramount’s Smart TV network during the Super Bowl appealing for the release of hostages. On platforms dedicated to sports and current affairs, digital ads featuring images of hostages and statements by their families will be seen. One of the directorate’s videos, lasting just 15 seconds, features text that reads, “136 seats are still available for Sunday's game. One for each Israeli hostage held captive by Hamas.” The National Public Diplomacy Directorate, via the Government Advertising Agency, has – over the weekend, ahead of the Super Bowl – launched a combined campaign in US, including smart television ads, billboards in major cities and radio broadcasts, to raise awareness for releasing the hostages. Ads will be placed on the smart televisions of ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL In parallel, the Hostages and Missing Families Forum is running its own social media ad campaign during the Super Bowl, aiming to solicit support for the release of the 136 hostages still held by
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