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Super Bowl television ratings have traditionally been high. [58] However, the final Nielsen numbers later revealed the game was watched by 51.3 The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until According to Nielsen, more than 200 million viewers (202.4) watched all or part of Super Bowl 58, which is the highest unduplicated total audience in history, up 10% year over year. Nearly three-percent of the world's population watched the Kansas City Chiefs play the San Francisco 49ers in Super Bowl 58. According to business reporter Daniel Kaplan, Nielsen ratings reveal The TV broadcast for Super Bowl 58 at Allegiant Stadium was watched by nearly two-thirds of Americans, according to a custom Nielsen survey commissioned by the NFL. CBS‘ Sunday broadcast of the Kansas City Chiefs’ Super Bowl 58 win over the San Francisco 49ers drew about 5 million viewers for every cutaway to Taylor Swift.. In a ratings update, Nielsen Even with the huge Super Bowl numbers and the premieres of more than 20 network series, overall TV use in February fell by 6.4 percent from January’s multi-year highs, according to Nielsen’s Whereas TV ratings (or Nielsen ratings) are a percentage of American TV households that were watching a certain program or channel. For example, Super Bowl 58 had a Nielsen rating of 42.1 and a Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million). Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million. NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. It was only the second of 58 Super Bowls games to go to overtime and time-wise the longest ever played. Leading up to Super Bowl LVIII, the ratings (per Nielsen) for the NFL had been on the There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. Hence the official record for a Super Bowl was set by Chiefs-Eagles last year (115.1M), but the Super Bowl with the largest Nielsen-measured audience was Patriots-Falcons in 2017, when out-of-home was tracked but not officially included (124.6M). There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. New York – Feb. 15, 2022 – According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC on Feb. 13, 2022, from 6:34 pm ET to 10:00 pm ET, drew an average TV audience of more than 99 million viewers who tuned in to watch the Los Angeles Rams and the Cincinnati Bengals. This data includes out-of-home (OOH Super Bowl LVIII was set up for ratings success from the very beginning—with the Kansas City Chiefs defending their championship title against the San Francisco 49ers; Swift flying across the Nielsen's expansion of out-of-home viewing to cover 100% of the U.S. population (up from 66% last year) may have a big Super Bowl impact. And when it comes to the Super Bowl, only 5.3% say they stream it. A bit west, just less than 70% of Kansas City’s residents say they are either very or somewhat interested in the NFL, with more than 72% saying that they watch, stream and listen to Chiefs games. And when it comes to the Super Bowl, 8.5% say they stream it. Super Bowl LVIII sets TV ratings record. Monday, Feb. 5, 2024, in Las Vegas. The San Francisco 49ers face the Kansas City Chiefs in Super Bowl 58 on Sunday. CBS cited Nielsen and Adobe For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals
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