American football’s NFL has announced an international total viewership of 62.5 million people for the 2023 edition of its showpiece season finale, the Super Bowl. The figure, which excludes the league’s record domestic viewership of 123.4 million viewers in the US, is a 10% increase on the 2023 edition of the game. The Chiefs vs. 49ers Super Bowl drew 123.4 million average viewers on Sunday — the most-watched game in NFL history, up seven percent from last year's Super Bowl. CBS also claimed it is the most Super Bowl television ratings in Canada showing network(s) broadcast on and average viewership, 1998–present Super Bowl Date English French Network(s) Avg. viewers Network Avg. viewers XXXII: January 25, 1998 Global: 3,000,000 [105] RDS: Unknown XXXIII: January 31, 1999 3,399,000 [59] Unknown XXXIV: January 30, 2000 4,000,000 [106] Un Australia saw 26% growth in average viewership with a record average draw of 1.2 million, while in China, Super Bowl 58 was the most-watched edition in the past seven years. For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. Super Bowl 58 was the most-watched television broadcast in a generation. breaking Super Bowl viewership records. the chief executive of CBS parent company Paramount Global said last week According to Nielsen, more than 200 million viewers (202.4) watched all or part of Super Bowl 58, which is the highest unduplicated total audience in history, up 10% year over year. Super Bowl 58 was the most-watched program ever, up 7% in viewership from Super Bowl 57, which held the previous record with 115.1 million average viewers. More than 200 million viewers watched at CBS Sports' presentation of the Kansas City Chiefs' overtime victory in Super Bowl 58 was the most-watched telecast in history, with more than 120 million viewers across all CBS platforms. Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four Zeta Global says it has seen a 192% jump in interest for Super Bowl 59's commercials. And that's on top of the sizable 59% jump in interest from February 2023 that Zeta measured ahead of Super The record-breaking Super Bowl capped a strong season for the NFL, which had already blown past viewership records in the weeks leading up to its epic conclusion at Allegiant Stadium, with the NFC Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four In summary, the Super Bowl’s global viewership is influenced by a combination of team dynamics, game excitement, entertainment elements and broadcasting reach, consistently drawing over 100 A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% increase over 2023 as NFL fandom continues to grow around the globe. Highlights of Super Bowl LVIII media consumption in international markets include: Since that 2021 down year, the Super Bowl has come back with higher viewership, as audiences of 101 million and 113 million, respectively, tuned into the last two title games. The international numbers for the Super Bowl are impressive, though not typically comparable to other global sports phenomenons like the World Cup. The Super Bowl is not only a celebration of football, but also a global phenomenon that continues to evolve, remaining one of the most relevant events in global entertainment, with a massive audience year after year. In 2024, Super Bowl LVIII set a new record, averaging 123.4 million viewers across Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals
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